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Digital tools for academic branding and self-promotion / Marga Cabrera and Nuria Lloret, editors.

Contributor(s): Material type: TextTextSeries: Advances in educational marketing, administration, and leadership (AEMAL) book seriesPublisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) : IGI Global, [2017]Description: 1 online resource (PDFs (253 pages) :) : illustrationsContent type:
  • text
Media type:
  • electronic
Carrier type:
  • online resource
ISBN:
  • 1522509186
  • 9781522509189
Subject(s): Genre/Form: Additional physical formats: Print version:: No titleDDC classification:
  • 378.1/2 23
LOC classification:
  • LB1778 .D53 2017e
Online resources:
Contents:
New tools for online academic dissemination: let the world know your best / Margarita Cabrera Mendez, Nuria Lloret-Romero, Rebeca Díez-Somavilla -- We the new media: the disruption of social media in interpersonal and collective communication / Miguel del Fresno -- Building academic branding: the digital branding as academic footprint / Ruth Matovelle Villamar -- Flow my bits, the professor screened: netnography, academic micro-celebrity, and personal branding / Robert V. Kozinets -- Social media as a tool, and tools offered by social media, to teachers and researchers: personal or professional use? / Jose-Luis Poza-Lujan, Ángeles Calduch-Losa -- Academic community manager: manager of the academic community / Ariana Daniela Del Pino Espinoza -- Brand journalism and personal branding in academia / Hada M. Sánchez Gonzales -- Utilising content marketing metrics and social networks for academic visibility: content marketing for academic impact / Mark Anthony Camilleri -- From universities to private companies: a measurable route of LinkedIn users / Enrique Orduna-Malea, Cristina I. Font, José-Antonio Ontalba-Ruipérez -- Good practices for universities on Twitter / Susana Herrera Damas -- The use of geomarketing to promote personal branding: make your mark as a teacher in the territory of internet / Gersón Beltrán López -- Audiobranding and its importance to your personal brand: new ways to communicate our messages through sound / Raúl Terol.
Abstract: "This book is a reference source for the latest research on the interrelationship between digital branding and academic reputation, showcasing relevant digital platforms and techniques"--Provided by publisher.
List(s) this item appears in: New Arrivals
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Item type Current library Call number Status Barcode
Books Books SPAA Library General Collection LB1778 .D53 2017e (Browse shelf(Opens below)) Available 0007262

P.B

Includes bibliographical references and index.

New tools for online academic dissemination: let the world know your best / Margarita Cabrera Mendez, Nuria Lloret-Romero, Rebeca Díez-Somavilla -- We the new media: the disruption of social media in interpersonal and collective communication / Miguel del Fresno -- Building academic branding: the digital branding as academic footprint / Ruth Matovelle Villamar -- Flow my bits, the professor screened: netnography, academic micro-celebrity, and personal branding / Robert V. Kozinets -- Social media as a tool, and tools offered by social media, to teachers and researchers: personal or professional use? / Jose-Luis Poza-Lujan, Ángeles Calduch-Losa -- Academic community manager: manager of the academic community / Ariana Daniela Del Pino Espinoza -- Brand journalism and personal branding in academia / Hada M. Sánchez Gonzales -- Utilising content marketing metrics and social networks for academic visibility: content marketing for academic impact / Mark Anthony Camilleri -- From universities to private companies: a measurable route of LinkedIn users / Enrique Orduna-Malea, Cristina I. Font, José-Antonio Ontalba-Ruipérez -- Good practices for universities on Twitter / Susana Herrera Damas -- The use of geomarketing to promote personal branding: make your mark as a teacher in the territory of internet / Gersón Beltrán López -- Audiobranding and its importance to your personal brand: new ways to communicate our messages through sound / Raúl Terol.

"This book is a reference source for the latest research on the interrelationship between digital branding and academic reputation, showcasing relevant digital platforms and techniques"--Provided by publisher.

Title screen (IGI Global, viewed 11/09/2016).

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