MARC details
| 000 -LEADER |
|---|
| fixed length control field |
04930cam a2200769Mi 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
AE-ShPAA |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
161109s2017 paua fob 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1522509186 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781522509189 |
| Qualifying information |
(electronic) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
1522509178 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
1522509194 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781522509172 |
| Qualifying information |
(print) |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
AE-ShPAA |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
IGIGL |
| Language of cataloging |
eng |
| Description conventions |
rda |
| -- |
pn |
| Transcribing agency |
IGIGL |
| Modifying agency |
OCLCO |
| -- |
IDEBK |
| -- |
VT2 |
| -- |
OCLCQ |
| -- |
UAB |
| -- |
YDX |
| -- |
N |
| -- |
UMI |
| -- |
UIU |
| -- |
VGM |
| -- |
OCLCQ |
| -- |
OCLCF |
| -- |
OCLCO |
| -- |
OCLCQ |
| -- |
OL |
| -- |
OCLCA |
| -- |
OCLCO |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
LB1778 |
| Item number |
.D53 2017e |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
378.1/2 |
| Edition number |
23 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Digital tools for academic branding and self-promotion / |
| Statement of responsibility, etc. |
Marga Cabrera and Nuria Lloret, editors. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) : |
| Name of producer, publisher, distributor, manufacturer |
IGI Global, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2017] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (PDFs (253 pages) :) : |
| Other physical details |
illustrations. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
electronic |
| Source |
isbdmedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Advances in educational marketing, administration, and leadership |
| 501 ## - WITH NOTE |
|---|
| With note |
P.B |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
New tools for online academic dissemination: let the world know your best / Margarita Cabrera Mendez, Nuria Lloret-Romero, Rebeca Díez-Somavilla -- We the new media: the disruption of social media in interpersonal and collective communication / Miguel del Fresno -- Building academic branding: the digital branding as academic footprint / Ruth Matovelle Villamar -- Flow my bits, the professor screened: netnography, academic micro-celebrity, and personal branding / Robert V. Kozinets -- Social media as a tool, and tools offered by social media, to teachers and researchers: personal or professional use? / Jose-Luis Poza-Lujan, Ángeles Calduch-Losa -- Academic community manager: manager of the academic community / Ariana Daniela Del Pino Espinoza -- Brand journalism and personal branding in academia / Hada M. Sánchez Gonzales -- Utilising content marketing metrics and social networks for academic visibility: content marketing for academic impact / Mark Anthony Camilleri -- From universities to private companies: a measurable route of LinkedIn users / Enrique Orduna-Malea, Cristina I. Font, José-Antonio Ontalba-Ruipérez -- Good practices for universities on Twitter / Susana Herrera Damas -- The use of geomarketing to promote personal branding: make your mark as a teacher in the territory of internet / Gersón Beltrán López -- Audiobranding and its importance to your personal brand: new ways to communicate our messages through sound / Raúl Terol. |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
"This book is a reference source for the latest research on the interrelationship between digital branding and academic reputation, showcasing relevant digital platforms and techniques"--Provided by publisher. |
| 588 0# - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Title screen (IGI Global, viewed 11/09/2016). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 9 (RLIN) |
621 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
College teachers |
| General subdivision |
Blogs. |
| 9 (RLIN) |
622 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
College teachers |
| General subdivision |
Professional relationships. |
| 9 (RLIN) |
623 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Digital communications. |
| 9 (RLIN) |
624 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Reputation. |
| 9 (RLIN) |
625 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Réputation. |
| 9 (RLIN) |
626 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Stratégie de marque. |
| 9 (RLIN) |
627 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Transmission numérique. |
| 9 (RLIN) |
628 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 9 (RLIN) |
621 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
branding. |
| 9 (RLIN) |
629 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
College teachers. |
| 9 (RLIN) |
630 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Digital communications. |
| 9 (RLIN) |
624 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
EDUCATION / Higher |
| 9 (RLIN) |
631 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Reputation. |
| 9 (RLIN) |
625 |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Bibliometric indicators |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Brand journalism |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Geomarketing |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Interpersonal communication |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Micro-blogging |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Netnography |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Social media |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Virtual communities |
| 655 #0 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 655 #4 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 655 #7 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Blogs. |
| 9 (RLIN) |
632 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cabrera, Marga, |
| Relator term |
editor. |
| 9 (RLIN) |
633 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lloret Romero, Nuria, |
| Dates associated with a name |
1966- |
| Relator term |
editor. |
| 9 (RLIN) |
634 |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
IGI Global, |
| Relator term |
publisher. |
| 9 (RLIN) |
635 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Print version: |
| International Standard Book Number |
1522509178 |
| -- |
9781522509172 |
| Record control number |
(DLC) 2016033383 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Advances in educational marketing, administration, and leadership (AEMAL) book series. |
| 9 (RLIN) |
636 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
EBSCOhost |
| Uniform Resource Identifier |
<a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1410022">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1410022</a> |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
MyiLibrary |
| Uniform Resource Identifier |
<a href="http://www.myilibrary.com?id=968378">http://www.myilibrary.com?id=968378</a> |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Safari Books Online |
| Uniform Resource Identifier |
<a href="http://proquest.safaribooksonline.com/?fpi=9781522509172">http://proquest.safaribooksonline.com/?fpi=9781522509172</a> |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://lib.myilibrary.com?id=968378">http://lib.myilibrary.com?id=968378</a> |
| Public note |
Connect to MyiLibrary resource. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://mutex.gmu.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1410022">http://mutex.gmu.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1410022</a> |
| Public note |
Online resource available to Mason students, faculty, staff and onsite patrons. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Chapter PDFs via platform: |
| Uniform Resource Identifier |
<a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0917-2">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0917-2</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
| 991 ## - |
|---|
| -- |
0007262 |
