Digital tools for academic branding and self-promotion /
Digital tools for academic branding and self-promotion /
Marga Cabrera and Nuria Lloret, editors.
- 1 online resource (PDFs (253 pages) :) : illustrations.
- Advances in educational marketing, administration, and leadership .
- Advances in educational marketing, administration, and leadership (AEMAL) book series. .
P.B
Includes bibliographical references and index.
New tools for online academic dissemination: let the world know your best / Margarita Cabrera Mendez, Nuria Lloret-Romero, Rebeca Díez-Somavilla -- We the new media: the disruption of social media in interpersonal and collective communication / Miguel del Fresno -- Building academic branding: the digital branding as academic footprint / Ruth Matovelle Villamar -- Flow my bits, the professor screened: netnography, academic micro-celebrity, and personal branding / Robert V. Kozinets -- Social media as a tool, and tools offered by social media, to teachers and researchers: personal or professional use? / Jose-Luis Poza-Lujan, Ángeles Calduch-Losa -- Academic community manager: manager of the academic community / Ariana Daniela Del Pino Espinoza -- Brand journalism and personal branding in academia / Hada M. Sánchez Gonzales -- Utilising content marketing metrics and social networks for academic visibility: content marketing for academic impact / Mark Anthony Camilleri -- From universities to private companies: a measurable route of LinkedIn users / Enrique Orduna-Malea, Cristina I. Font, José-Antonio Ontalba-Ruipérez -- Good practices for universities on Twitter / Susana Herrera Damas -- The use of geomarketing to promote personal branding: make your mark as a teacher in the territory of internet / Gersón Beltrán López -- Audiobranding and its importance to your personal brand: new ways to communicate our messages through sound / Raúl Terol.
"This book is a reference source for the latest research on the interrelationship between digital branding and academic reputation, showcasing relevant digital platforms and techniques"--Provided by publisher.
1522509186 9781522509189
Branding (Marketing)
College teachers--Blogs.
College teachers--Professional relationships.
Digital communications.
Reputation.
Réputation.
Stratégie de marque.
Transmission numérique.
Branding (Marketing)
branding.
College teachers.
Digital communications.
EDUCATION / Higher
Reputation.
Bibliometric indicators Brand journalism Geomarketing Interpersonal communication Micro-blogging Netnography Social media Virtual communities
Electronic books.
Electronic books.
Blogs.
LB1778 / .D53 2017e
378.1/2
P.B
Includes bibliographical references and index.
New tools for online academic dissemination: let the world know your best / Margarita Cabrera Mendez, Nuria Lloret-Romero, Rebeca Díez-Somavilla -- We the new media: the disruption of social media in interpersonal and collective communication / Miguel del Fresno -- Building academic branding: the digital branding as academic footprint / Ruth Matovelle Villamar -- Flow my bits, the professor screened: netnography, academic micro-celebrity, and personal branding / Robert V. Kozinets -- Social media as a tool, and tools offered by social media, to teachers and researchers: personal or professional use? / Jose-Luis Poza-Lujan, Ángeles Calduch-Losa -- Academic community manager: manager of the academic community / Ariana Daniela Del Pino Espinoza -- Brand journalism and personal branding in academia / Hada M. Sánchez Gonzales -- Utilising content marketing metrics and social networks for academic visibility: content marketing for academic impact / Mark Anthony Camilleri -- From universities to private companies: a measurable route of LinkedIn users / Enrique Orduna-Malea, Cristina I. Font, José-Antonio Ontalba-Ruipérez -- Good practices for universities on Twitter / Susana Herrera Damas -- The use of geomarketing to promote personal branding: make your mark as a teacher in the territory of internet / Gersón Beltrán López -- Audiobranding and its importance to your personal brand: new ways to communicate our messages through sound / Raúl Terol.
"This book is a reference source for the latest research on the interrelationship between digital branding and academic reputation, showcasing relevant digital platforms and techniques"--Provided by publisher.
1522509186 9781522509189
Branding (Marketing)
College teachers--Blogs.
College teachers--Professional relationships.
Digital communications.
Reputation.
Réputation.
Stratégie de marque.
Transmission numérique.
Branding (Marketing)
branding.
College teachers.
Digital communications.
EDUCATION / Higher
Reputation.
Bibliometric indicators Brand journalism Geomarketing Interpersonal communication Micro-blogging Netnography Social media Virtual communities
Electronic books.
Electronic books.
Blogs.
LB1778 / .D53 2017e
378.1/2