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Brand storytelling : integrated marketing communication for the digital media landscape / Keith A. Quesenberry, Michael K. Coolsen.

By: Contributor(s): Material type: TextTextPublication details: Lanham, Maryland : Rowman & Littlefield, 2023.Description: 308 p. ; 24 cmISBN:
  • 9781538176382
Subject(s): LOC classification:
  • HF5415.1255 .Q47 2023
Summary: This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today's digital first media landscape.
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Item type Current library Call number Status Barcode
Books Books SPAA Library General Collection HF5415.1255 .Q47 2023 (Browse shelf(Opens below)) Available 0004678

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This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today's digital first media landscape.

Includes bibliographical references and index.

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