Brand storytelling : integrated marketing communication for the digital media landscape /
Quesenberry, Keith A.
Brand storytelling : integrated marketing communication for the digital media landscape / Keith A. Quesenberry, Michael K. Coolsen. - Lanham, Maryland : Rowman & Littlefield, 2023. - 308 p. ; 24 cm.
K_B
Includes bibliographical references and index.
This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today's digital first media landscape.
9781538176382
Branding (Marketing)
HF5415.1255 / .Q47 2023
Brand storytelling : integrated marketing communication for the digital media landscape / Keith A. Quesenberry, Michael K. Coolsen. - Lanham, Maryland : Rowman & Littlefield, 2023. - 308 p. ; 24 cm.
K_B
Includes bibliographical references and index.
This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today's digital first media landscape.
9781538176382
Branding (Marketing)
HF5415.1255 / .Q47 2023