Brand storytelling : (Record no. 6911)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00988cam a22001934a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250109140638.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 051122s2023 xxu b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781538176382 |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1255 |
| Item number | .Q47 2023 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Quesenberry, Keith A. |
| 9 (RLIN) | 21648 |
| 245 10 - TITLE STATEMENT | |
| Title | Brand storytelling : |
| Remainder of title | integrated marketing communication for the digital media landscape / |
| Statement of responsibility, etc. | Keith A. Quesenberry, Michael K. Coolsen. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Lanham, Maryland : |
| Name of publisher, distributor, etc. | Rowman & Littlefield, |
| Date of publication, distribution, etc. | 2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 308 p. ; |
| Dimensions | 24 cm. |
| 501 ## - WITH NOTE | |
| With note | K_B |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today's digital first media landscape. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| 9 (RLIN) | 621 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Coolsen, Michael K. |
| 9 (RLIN) | 21649 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
| Koha biblionumber | 6911 |
| Koha biblioitemnumber | 6911 |
| Date last seen | Total Checkouts | Full call number | Barcode | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location | Date acquired |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 02/13/2025 | HF5415.1255 .Q47 2023 | 0004678 | 02/13/2025 | Books | Library of Congress Classification | Available for loans | SPAA Library | SPAA Library | General Collection | 02/13/2025 |