Marketing fashion : strategy, branding and promotion / Harriet Posner.
Material type:
TextPublication details: London : Laurence King, 2018, cop. 2015.Edition: 2nd ed., reprintedDescription: 240 str. : ilustr. ; 26 cmISBN: - 9781780675664
- 1780675666
- Moda -- Trženje
- Fashion merchandising
- Clothing trade
- Branding (Marketing)
- Advertising -- Fashion
- trženje poslovno komuniciranje tekstilna industrija blagovne znamke strategija promocija elektronsko trženje
- marketing business communication textile industry brands strategy promotion electronic marketing
- HD9940.A2 P676 2019
| Item type | Current library | Collection | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
Books
|
SPAA Library General Collection | On Shelves | HD9940.A2 P676 2019 (Browse shelf(Opens below)) | Available | 0007537 |
Bibliografija: str. 225-226.
Kazalo.
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