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Marketing fashion : strategy, branding and promotion /

Posner, Harriet.

Marketing fashion : strategy, branding and promotion / Harriet Posner. - 2nd ed., reprinted. - London : Laurence King, 2018, cop. 2015. - 240 str. : ilustr. ; 26 cm.

Bibliografija: str. 225-226. Kazalo.

ISBN: 9781780675664 1780675666

Subjects--Topical Terms:
Moda--Trženje.
Fashion merchandising
Clothing trade
Branding (Marketing)
Advertising--Fashion

Subjects--Index Terms: trženje poslovno komuniciranje tekstilna industrija blagovne znamke strategija promocija elektronsko trženje marketing business communication textile industry brands strategy promotion electronic marketing

LC Class. No.: HD9940.A2 / P676 2019

Universal Decimal Class. No.: 339.138

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