Marketing fashion : (Record no. 3728)

MARC details
000 -LEADER
fixed length control field 01214nam a2200337Mi 4500
001 - CONTROL NUMBER
control field 1288099283
003 - CONTROL NUMBER IDENTIFIER
control field AE-ShPAA
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221117110604.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211124t20182015enka f ||1 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781780675664
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1780675666
040 ## - CATALOGING SOURCE
Original cataloging agency SILIS
Language of cataloging slv
Description conventions ppiak
Transcribing agency SILIS
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD9940.A2
Item number P676 2019
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number 339.138
Edition identifier UDCMRF12
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Posner, Harriet.
Relationship aut
Authority record control number or standard number (SI-MaCOB)206319715
9 (RLIN) 2677
245 10 - TITLE STATEMENT
Title Marketing fashion :
Remainder of title strategy, branding and promotion /
Statement of responsibility, etc. Harriet Posner.
250 ## - EDITION STATEMENT
Edition statement 2nd ed., reprinted.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Laurence King,
Date of publication, distribution, etc. 2018, cop. 2015.
300 ## - PHYSICAL DESCRIPTION
Extent 240 str. :
Other physical details ilustr. ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Bibliografija: str. 225-226.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Kazalo.
650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Moda
General subdivision Trženje.
9 (RLIN) 2678
650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Fashion merchandising
9 (RLIN) 2685
650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Clothing trade
9 (RLIN) 1943
650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
9 (RLIN) 621
650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Fashion
9 (RLIN) 2709
653 0# - INDEX TERM--UNCONTROLLED
Uncontrolled term trženje
-- poslovno komuniciranje
-- tekstilna industrija
-- blagovne znamke
-- strategija
-- promocija
-- elektronsko trženje
653 0# - INDEX TERM--UNCONTROLLED
Uncontrolled term marketing
-- business communication
-- textile industry
-- brands
-- strategy
-- promotion
-- electronic marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 3728
Koha biblioitemnumber 3728
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblioitemnumber 3728
Holdings
Date last seen Total Checkouts Full call number Barcode Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Withdrawn status Home library Current library Shelving location Date acquired
03/10/2025   HD9940.A2 P676 2019 0007537 11/17/2022 Books   Library of Congress Classification   Available for loans On Shelves   SPAA Library SPAA Library General Collection 11/17/2022