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Creative arts marketing / Terry O'Sullivan, Catherine O'Sullivan, Elizabeth Hill and Brian Whitehead.

By: Contributor(s): Material type: TextTextPublisher: New York : Routledge, 2017Edition: 3rd editionDescription: pages cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781138213777 (hardback : alk. paper)
  • 9781138213760 (pbk. : alk. paper)
Subject(s): Additional physical formats: Online version:: Creative arts marketingDDC classification:
  • 700.68/8 23
LOC classification:
  • NX634 .H55 2017
Contents:
The context of arts marketing -- Developing audiences -- Marketing research -- Product -- Branding -- Pricing -- Marketing communications -- Making the arts available -- Marketing planning -- Leadership and management.
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Holdings
Item type Current library Call number Status Barcode
Books Books SPAA Library General Collection NX634 .H55 2017 (Browse shelf(Opens below)) Available 0009799

SIBF2023

P.B

Includes bibliographical references and index.

The context of arts marketing -- Developing audiences -- Marketing research -- Product -- Branding -- Pricing -- Marketing communications -- Making the arts available -- Marketing planning -- Leadership and management.

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