Creative arts marketing /

O'Sullivan, Terry, 1957-

Creative arts marketing / Terry O'Sullivan, Catherine O'Sullivan, Elizabeth Hill and Brian Whitehead. - 3rd edition. - pages cm

SIBF2023

P.B

Includes bibliographical references and index.

The context of arts marketing -- Developing audiences -- Marketing research -- Product -- Branding -- Pricing -- Marketing communications -- Making the arts available -- Marketing planning -- Leadership and management.

9781138213777 (hardback : alk. paper) 9781138213760 (pbk. : alk. paper)

2017018432


Arts--Marketing.
Arts--Management.

NX634 / .H55 2017

700.68/8