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The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly / David Meerman Scott.

By: Material type: TextTextPublisher: Hoboken, New Jersey : Wiley, [2022]Copyright date: ©2022Edition: Completely revised & updated 8th editionDescription: xviii, 462 pages ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1119854288 (paperback)
  • 9781119854289 (paperback)
Other title:
  • New rules of marketing and PR
Subject(s): DDC classification:
  • 658.8/72 23
LOC classification:
  • HF5415.1265 S36 2022
Summary: "The eighth edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The eighth edition of The New Rules of Marketing & PRA provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business"--
List(s) this item appears in: New Arrivals
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Holdings
Item type Current library Call number Status Barcode
Books Books SPAA Library General Collection HF5415.1265 S36 2022 (Browse shelf(Opens below)) Available 0007265

Includes index.

Revised edition of the author's The new rules of marketing & PR, [2020].

P.B

"The eighth edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The eighth edition of The New Rules of Marketing & PRA provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business"--

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