The new rules of marketing & PR : (Record no. 3496)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02038cam a2200373Mi 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AE-ShPAA |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220125s2022 nju e 001 0 eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1119854288 (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119854289 (paperback) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AE-ShPAA |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AU@ |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | AU@ |
| Modifying agency | OCLCF |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265 |
| Item number | S36 2022 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/72 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Scott, David Meerman, |
| Relator term | author. |
| 9 (RLIN) | 982 |
| 245 14 - TITLE STATEMENT | |
| Title | The new rules of marketing & PR : |
| Remainder of title | how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly / |
| Statement of responsibility, etc. | David Meerman Scott. |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | New rules of marketing and PR |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Completely revised & updated 8th edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Hoboken, New Jersey : |
| Name of producer, publisher, distributor, manufacturer | Wiley, |
| Date of production, publication, distribution, manufacture, or copyright notice | [2022] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 462 pages ; |
| Dimensions | 23 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 500 ## - GENERAL NOTE | |
| General note | Revised edition of the author's The new rules of marketing & PR, [2020]. |
| 501 ## - WITH NOTE | |
| With note | P.B |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "The eighth edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The eighth edition of The New Rules of Marketing & PRA provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet in public relations. |
| 9 (RLIN) | 983 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet in public relations. |
| 9 (RLIN) | 983 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| 991 ## - | |
| -- | 0007265 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available for loans | SPAA Library | SPAA Library | General Collection | 08/25/2022 | 1 | 10 | HF5415.1265 S36 2022 | 0007265 | 09/28/2024 | 08/30/2022 | 08/25/2022 | Books |