Creative arts marketing / Terry O'Sullivan, Catherine O'Sullivan, Elizabeth Hill and Brian Whitehead.
Material type:
- text
- unmediated
- volume
- 9781138213777 (hardback : alk. paper)
- 9781138213760 (pbk. : alk. paper)
- 700.68/8 23
- NX634 .H55 2017
Item type | Current library | Call number | Status | Barcode | |
---|---|---|---|---|---|
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SPAA Library General Collection | NX634 .H55 2017 (Browse shelf(Opens below)) | Available | 0009799 |
SIBF2023
P.B
Includes bibliographical references and index.
The context of arts marketing -- Developing audiences -- Marketing research -- Product -- Branding -- Pricing -- Marketing communications -- Making the arts available -- Marketing planning -- Leadership and management.
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