Creative arts marketing / Terry O'Sullivan, Catherine O'Sullivan, Elizabeth Hill and Brian Whitehead.
Material type:
TextPublisher: New York : Routledge, 2017Edition: 3rd editionDescription: pages cmContent type: - text
- unmediated
- volume
- 9781138213777 (hardback : alk. paper)
- 9781138213760 (pbk. : alk. paper)
- 700.68/8 23
- NX634 .H55 2017
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Books
|
SPAA Library General Collection | NX634 .H55 2017 (Browse shelf(Opens below)) | Available | 0009799 |
Browsing SPAA Library shelves, Shelving location: General Collection Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| NX542 .L48125 2013 الفن الأوروبي من القرن السادس عشر إلى القرن التاسع عشر / | NX573 .C65 2001 Colors of enchantment : theater, dance, music, and the visual arts of the Middle East / | NX620 .I87 2020 A year in the art world / <br> | NX634 .H55 2017 Creative arts marketing / | NX634 .R87 2015 Strategic pricing for the arts / | NX650.F64 H86 2018 Alimentary performances : mimesis, theatricality, and cuisine / | NX650.G44 T73 2017 Trap door : trans cultural production and the politics of visibilty / |
SIBF2023
P.B
Includes bibliographical references and index.
The context of arts marketing -- Developing audiences -- Marketing research -- Product -- Branding -- Pricing -- Marketing communications -- Making the arts available -- Marketing planning -- Leadership and management.
There are no comments on this title.