Amazon cover image
Image from Amazon.com
Image from Google Jackets
Image from Coce
Image from OpenLibrary
Custom cover image
Custom cover image

Fashion & luxury marketing / Michael R. Solomon and Mona Mrad.

By: Contributor(s): Material type: TextTextPublisher: London : SAGE Publications Ltd, [2022]Description: xviii, 384 pages : color illustrations ; 25 cmContent type:
  • text
  • still image
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781526419248
  • 1526419246
  • 9781526419255
  • 1526419254
Other title:
  • Fashion and luxury marketing
Subject(s): Additional physical formats: ebook version :: No titleDDC classification:
  • 746.9/20688 23
LOC classification:
  • HD9940.A2 S625 2022
Contents:
Introduction to fashion marketing. Fashion marketing: an introduction -- The big picture of the fashion industry -- Understanding fashion change -- Ethical and sustainable fashion -- Fashion marketing strategy. Strategic planning and marketing insights -- Segmentation, targeting and positioning -- How consumers think about and choose fashion. Micro factors: perception, learning and attitudes -- Individual consumer dynamics: motivation and the self-concept -- Macro factors: group and social influence and fashion opinion leadership -- Applying the marketing mix. Product development, branding and pricing -- Fashion marketing communications -- Fashion retailing and distribution.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Barcode
Books Books SPAA Library General Collection On Shelves HD9940.A2 S625 2022 (Browse shelf(Opens below)) In transit from SPAA Library to SPAA Library since 03/28/2025 0007528

P.B

P.B

Includes bibliographical references and index.

Introduction to fashion marketing. Fashion marketing: an introduction -- The big picture of the fashion industry -- Understanding fashion change -- Ethical and sustainable fashion -- Fashion marketing strategy. Strategic planning and marketing insights -- Segmentation, targeting and positioning -- How consumers think about and choose fashion. Micro factors: perception, learning and attitudes -- Individual consumer dynamics: motivation and the self-concept -- Macro factors: group and social influence and fashion opinion leadership -- Applying the marketing mix. Product development, branding and pricing -- Fashion marketing communications -- Fashion retailing and distribution.

There are no comments on this title.

to post a comment.
Share