Fashion & luxury marketing / (Record no. 3730)

MARC details
000 -LEADER
fixed length control field 02303cam a2200457 i 4500
001 - CONTROL NUMBER
control field 1308476821
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220207s2022 enka b 001 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency UKMGB
Language of cataloging eng
Description conventions rda
Transcribing agency UKMGB
Modifying agency OCLCO
-- OCLCF
-- CDX
-- YDX
-- Y@Y
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBC239573
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 020509827
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781526419248
Qualifying information hardcover
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1526419246
Qualifying information hardcover
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781526419255
Qualifying information paperback
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1526419254
Qualifying information paperback
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781529766233
Qualifying information electronic publication
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781529767063
Qualifying information electronic book
029 0# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier UKMGB
System control number 020509827
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD9940.A2
Item number S625 2022
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 746.9/20688
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Solomon, Michael R.,
Relator term author.
Real World Object URI https://isni.org/isni/0000000109288686
9 (RLIN) 2684
245 10 - TITLE STATEMENT
Title Fashion & luxury marketing /
Statement of responsibility, etc. Michael R. Solomon and Mona Mrad.
246 3# - VARYING FORM OF TITLE
Title proper/short title Fashion and luxury marketing
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture London :
Name of producer, publisher, distributor, manufacturer SAGE Publications Ltd,
Date of production, publication, distribution, manufacture, or copyright notice [2022]
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 384 pages :
Other physical details color illustrations ;
Dimensions 25 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
336 ## - CONTENT TYPE
Content type term still image
Content type code sti
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
501 ## - WITH NOTE
With note P.B
501 ## - WITH NOTE
With note P.B
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction to fashion marketing. Fashion marketing: an introduction -- The big picture of the fashion industry -- Understanding fashion change -- Ethical and sustainable fashion -- Fashion marketing strategy. Strategic planning and marketing insights -- Segmentation, targeting and positioning -- How consumers think about and choose fashion. Micro factors: perception, learning and attitudes -- Individual consumer dynamics: motivation and the self-concept -- Macro factors: group and social influence and fashion opinion leadership -- Applying the marketing mix. Product development, branding and pricing -- Fashion marketing communications -- Fashion retailing and distribution.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Fashion merchandising.
9 (RLIN) 2685
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Luxuries
General subdivision Marketing.
9 (RLIN) 2686
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mode
General subdivision Marchandisage.
9 (RLIN) 2687
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Fashion merchandising.
Source of heading or term fast
Authority record control number or standard number (OCoLC)fst00921644
9 (RLIN) 2685
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Luxuries
General subdivision Marketing.
Source of heading or term fast
Authority record control number or standard number (OCoLC)fst01004140
9 (RLIN) 2686
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mrad, Mona,
Relator term author.
9 (RLIN) 2688
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information ebook version :
International Standard Book Number 9781529766233
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 3730
Koha biblioitemnumber 3730
Holdings
Date last seen Total Checkouts Full call number Barcode Date last checked out Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Withdrawn status Home library Current library Shelving location Date acquired
03/28/2025 1 HD9940.A2 S625 2022 0007528 03/28/2025 11/17/2022 Books   Library of Congress Classification   Available for loans On Shelves   SPAA Library SPAA Library General Collection 11/17/2022