MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03208namna2200457 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
090831s2010 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
000734077X |
| Qualifying information |
(pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780007340774 |
| Qualifying information |
(pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
AE-ShPAA |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
AE-ShPAA |
| Language of cataloging |
eng |
| Transcribing agency |
AE-ShPAA |
| Modifying agency |
BTCTA |
| -- |
YDXCP |
| -- |
UKWOH |
| -- |
OCLCQ |
| -- |
KIJ |
| -- |
UKMGB |
| -- |
OCLCO |
| -- |
S3O |
| -- |
OCLCO |
| -- |
OCLCQ |
| -- |
NZAUC |
| -- |
DHA |
| -- |
OCLCQ |
| -- |
OCLCF |
| -- |
DCT |
| -- |
EUX |
| -- |
SNU |
| -- |
OCLCQ |
| -- |
UKEHC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
ukblcatcopy |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD2755.5 |
| Item number |
K54 2010 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
338.88 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Klein, Naomi, |
| Dates associated with a name |
1970- |
| 9 (RLIN) |
19884 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
No logo : |
| Remainder of title |
no space, no choice, no jobs / |
| Statement of responsibility, etc. |
Naomi Klein. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
10th anniversary ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Fourth Estate, |
| Date of publication, distribution, etc. |
2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xli, 502 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
20 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous edition: London: Flamingo, 2000. |
| 501 ## - WITH NOTE |
|---|
| With note |
P.B |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
No logo at ten -- Introduction: a web of brands -- New branded world -- The brand expands: how the logo grabbed center stage -- Alt.Everything: the youth market and the marketing of cool -- The branding of learning: ads in schools and universities -- Patriarchy gets funky: the triumph of identity marketing -- No choice: Brand bombing: franchises in the age of the superbrand -- Mergers and synergy: the creation of commercial utopias -- Corporate censorship: barricading the branded village -- No jobs: The discarded factory: degraded production in the age of the superbrand -- Threats and temps: from working for nothing to "free agent nation" -- Breeding disloyalty: what goes around, comes around -- No logo: Culture jamming: ads under attack -- Reclaim the streets -- Bad mood rising: the new anti-corporate activism -- The brand boomerang: the tactics of brand-based campaigns -- A tale of three logos: the swoosh, the shell and the arches -- Local foreign policy: students and communities join the fray -- Beyond the brand: the limits of brand-based politics -- Consumerism versus citizenship: the fight for the global common -- Two years on the street: moving through the symbols. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Writer and journalist Naomi Klein describes the growing resistance to the multinational ethos, a world in which all that is alternative is sold and where innovation is adopted by faceless corporations as a marketing tool. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products |
| General subdivision |
Public opinion |
| 9 (RLIN) |
19885 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| General subdivision |
Social aspects |
| 9 (RLIN) |
19886 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
International business enterprises |
| General subdivision |
Political aspects |
| 9 (RLIN) |
19887 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
International business enterprises |
| General subdivision |
Social aspects |
| 9 (RLIN) |
19888 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products |
| General subdivision |
Public opinion |
| 9 (RLIN) |
19889 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Generationskonflikter |
| 9 (RLIN) |
19890 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
International business enterprises |
| General subdivision |
Political aspects |
| 9 (RLIN) |
19891 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
International business enterprises |
| General subdivision |
Social aspects |
| 9 (RLIN) |
19892 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Konsumtion |
| General subdivision |
sociala aspekter |
| 9 (RLIN) |
19893 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Multinationella företag |
| General subdivision |
politiska aspekter |
| 9 (RLIN) |
19894 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Proteströrelser |
| 9 (RLIN) |
19895 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Varumärken |
| General subdivision |
politiska aspekter |
| 9 (RLIN) |
19896 |
| 910 ## - USER-OPTION DATA (OCLC) |
|---|
| User-option data |
AE-Shpaa247 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
1803 |
| Koha biblioitemnumber |
1803 |
