No logo : no space, no choice, no jobs /
Klein, Naomi, 1970-
No logo : no space, no choice, no jobs / Naomi Klein. - 10th anniversary ed. - London : Fourth Estate, 2010. - xli, 502 pages : illustrations ; 20 cm
Previous edition: London: Flamingo, 2000.
P.B
Includes bibliographical references and index.
No logo at ten -- Introduction: a web of brands -- New branded world -- The brand expands: how the logo grabbed center stage -- Alt.Everything: the youth market and the marketing of cool -- The branding of learning: ads in schools and universities -- Patriarchy gets funky: the triumph of identity marketing -- No choice: Brand bombing: franchises in the age of the superbrand -- Mergers and synergy: the creation of commercial utopias -- Corporate censorship: barricading the branded village -- No jobs: The discarded factory: degraded production in the age of the superbrand -- Threats and temps: from working for nothing to "free agent nation" -- Breeding disloyalty: what goes around, comes around -- No logo: Culture jamming: ads under attack -- Reclaim the streets -- Bad mood rising: the new anti-corporate activism -- The brand boomerang: the tactics of brand-based campaigns -- A tale of three logos: the swoosh, the shell and the arches -- Local foreign policy: students and communities join the fray -- Beyond the brand: the limits of brand-based politics -- Consumerism versus citizenship: the fight for the global common -- Two years on the street: moving through the symbols.
Writer and journalist Naomi Klein describes the growing resistance to the multinational ethos, a world in which all that is alternative is sold and where innovation is adopted by faceless corporations as a marketing tool.
000734077X 9780007340774
Brand name products--Public opinion
Branding (Marketing)--Social aspects
International business enterprises--Political aspects
International business enterprises--Social aspects
Brand name products--Public opinion
Generationskonflikter
International business enterprises--Political aspects
International business enterprises--Social aspects
Konsumtion--sociala aspekter
Multinationella företag--politiska aspekter
Proteströrelser
Varumärken--politiska aspekter
HD2755.5 / K54 2010
338.88
No logo : no space, no choice, no jobs / Naomi Klein. - 10th anniversary ed. - London : Fourth Estate, 2010. - xli, 502 pages : illustrations ; 20 cm
Previous edition: London: Flamingo, 2000.
P.B
Includes bibliographical references and index.
No logo at ten -- Introduction: a web of brands -- New branded world -- The brand expands: how the logo grabbed center stage -- Alt.Everything: the youth market and the marketing of cool -- The branding of learning: ads in schools and universities -- Patriarchy gets funky: the triumph of identity marketing -- No choice: Brand bombing: franchises in the age of the superbrand -- Mergers and synergy: the creation of commercial utopias -- Corporate censorship: barricading the branded village -- No jobs: The discarded factory: degraded production in the age of the superbrand -- Threats and temps: from working for nothing to "free agent nation" -- Breeding disloyalty: what goes around, comes around -- No logo: Culture jamming: ads under attack -- Reclaim the streets -- Bad mood rising: the new anti-corporate activism -- The brand boomerang: the tactics of brand-based campaigns -- A tale of three logos: the swoosh, the shell and the arches -- Local foreign policy: students and communities join the fray -- Beyond the brand: the limits of brand-based politics -- Consumerism versus citizenship: the fight for the global common -- Two years on the street: moving through the symbols.
Writer and journalist Naomi Klein describes the growing resistance to the multinational ethos, a world in which all that is alternative is sold and where innovation is adopted by faceless corporations as a marketing tool.
000734077X 9780007340774
Brand name products--Public opinion
Branding (Marketing)--Social aspects
International business enterprises--Political aspects
International business enterprises--Social aspects
Brand name products--Public opinion
Generationskonflikter
International business enterprises--Political aspects
International business enterprises--Social aspects
Konsumtion--sociala aspekter
Multinationella företag--politiska aspekter
Proteströrelser
Varumärken--politiska aspekter
HD2755.5 / K54 2010
338.88