| 000 | 02620cam a22003978i 4500 | ||
|---|---|---|---|
| 001 | 22073644 | ||
| 005 | 20250109140752.0 | ||
| 008 | 210609s2022 nyu b 001 0 eng | ||
| 010 | _a 2021019146 | ||
| 020 |
_a9780367207281 _q(hardback) |
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| 020 |
_a9780367207304 _q(paperback) |
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| 020 |
_z9780429263118 _q(ebook) |
||
| 040 | _cAE-ShPAA | ||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.32 _b.C65426 2022 |
| 082 | 0 | 0 |
_a658.8/342 _223 |
| 245 | 0 | 0 |
_aConsumer behaviour and the arts : _ba marketing perspective / _cedited by Franȯis Colbert and Alain D'Astous. |
| 250 | _a1 Edition. | ||
| 263 | _a2111 | ||
| 264 | 1 |
_aNew York, NY : _bRoutledge, _c2022. |
|
| 300 | _apages cm. | ||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 490 | 0 | _aDiscovering the creative industries | |
| 500 | _aSIBF2023 | ||
| 501 | _aP.B | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 |
_a"Although the literature on marketing of the arts is abundant, very few (if any) full-length works have examined the other side of the coin and closely studied the people who consume the products of the cultural industry. This book offers a summary of the knowledge garnered in recent decades by researchers exploring consumer behaviour in arts and culture. Each chapter explores a different aspect of consumer behaviour in the arts by answering the following questions: What do we know about this aspect of consumer behaviour in general? What do we know about this aspect as it relates to the consumption of art works or cultural experiences? What are the practical implications of this knowledge for managers working in the arts? What are the implications for researchers in this field? This book fills the need for scientific and practical knowledge about the people who consume arts and culture and will therefore be of particular interest to managers of cultural venues and institutions, to students or teachers in arts management training programs, to researchers in the field, to public policymakers in arts and culture, and to anyone directly or indirectly involved in creating, promoting and distributing artistic and cultural products"-- _cProvided by publisher. |
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| 650 | 0 |
_aConsumer behavior. _913374 |
|
| 650 | 0 |
_aArts _xMarketing. _913375 |
|
| 650 | 0 |
_aMarketing. _9289 |
|
| 700 | 1 |
_aColbert, Franȯis, _eeditor. _913376 |
|
| 700 | 1 |
_aAstous, Alain d', _d1952- _eeditor. _913377 |
|
| 776 | 0 | 8 |
_iOnline version: _aColbert, Franȯis, 1948- _tConsumer behaviour and the arts _b1. _dNew York, NY : Routledge, 2022 _z9780429263118 _w(DLC) 2021019147 |
| 999 |
_c7252 _d7252 |
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