000 02559cam a2200337 i 4500
001 21005068
005 20250109140751.0
008 190605s2020 nyu b 001 0 eng
010 _a 2019020579
020 _a9781138889767
_q(hardback)
020 _a9781138889743
_q(paperback)
020 _z9781315712635
_q(ebook)
040 _cAE-ShPAA
042 _apcc
050 0 0 _aNX760
_b.A53 2020
082 0 0 _a706
_223
100 1 _aAndrews, Richard S.,
_eauthor.
_913710
245 1 0 _aArts entrepreneurship :
_bcreating a new venture in the arts /
_cRichard S. Andrews.
264 1 _aNew York ;
_aLondon :
_bRoutledge, Taylor & Francis Group,
_c2020.
300 _axiv, 282 pages ;
_c25 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _aSIBF2023
501 _aP.B
520 _a"Arts Entrepreneurship: Creating a New Venture in the Arts provides the essential tools, techniques, and concepts needed to invent, launch, and sustain a business in the creative sector. Building on the reader's artistic talents and interests, the book provides a practical, action-oriented introduction to the business of art, focusing on product design, organizational planning and assessment, customer identification and marketing, fundraising, legal issues, money management, cultural policy, and career development. It also offers examples, exercises, and references that guide entrepreneurs through the key stages of concept creation, business development, and growth. Special attention is paid to topics such as cultural ventures seeking social impact, the emergence of creative placemaking, the opportunities afforded by novel corporate forms, and the role of contemporary technologies in marketing, fundraising, and operations. A hands-on guide to entrepreneurial success, Arts Entrepreneurship is a valuable resource for students of Arts Entrepreneurship programs, courses and workshops, as well as for early-stage business founders in the creative sector looking for guidance on how to create and sustain their own successful venture"--
_cProvided by publisher.
504 _aIncludes bibliographical references and index.
505 0 _aWhat is arts entrepreneurship? -- Planning and assessment -- Marketing -- Fundraising -- Legal issues -- Money management and entrepreneurial finance -- Cultural policy and the arts entrepreneur -- Organizational design, career development, and future trends.
650 0 _aArts
_xManagement.
_92091
650 0 _aArts
_xEconomic aspects.
_913711
999 _c7226
_d7226