000			01937cam a2200217 a 4500
005			20250109140639.0
008			230518s2021 enka b 001 0 eng d
020			_a9781350147676
050	1	4	_aGT525 _b.A274 2021
100	1		_aAbrego, Sonya. _921684
245	1	0	_aWesternwear : _bpostwar American fashion and culture / _cSonya Abrego.
250			_a1st ed.
260			_aLondon : _bBloomsbury Visual Arts, _c2021.
300			_a256 p. : _bill. ; _c24 cm.
501			_aK_B
504			_aIncludes bibliographical references and index.
520			_a"During the prosperous, forward-thinking era after the Second World War, a growing number of men, women, and children across the United States were wearing fashions that evoked the Old West. Westernwear: Postwar American Fashion and Culture examines why a sartorial style with origins in 19th-century agrarian traditions continued to be worn at a time when American culture sought balance between technocratic confidence in science and technology on one side, and fear and anxiety over global annihilation on the other. By analysing well-known and rarely considered western manufacturers, Westernwear revises the common perception that fashionable innovation came from the East coast and places western youth cultures squarely back in the picture. The book connects the history of American working class dress with broader fashionable trends and discusses how and why Native American designs and representations of Native American people were incorporated broadly and inconsistently into the western visual vocabulary. Setting westernwear firmly in context, Sonya Abrego addresses the incorporation of this iconic style into postwar wardrobes and popular culture, and charts the evolution of westernwear into a modern fashion phenomenon"
650		0	_aClothing and dress _xSocial aspects. _921685
650		0	_aCold War _xSocial aspects. _921686
650		0	_aFashion _xSocial aspects. _912902
999			_c6924 _d6924