000 00637cam a2200193 a 4500
005 20250109140630.0
008 140612s2014 enka b 000 0 eng d
020 _a9780241184837
050 1 4 _aHF5415.153
_b.E93 2014
100 1 _aEyal, Nir.
_915882
245 1 0 _aHooked :
_bhow to build habit-forming products /
_cNir Eyal with Ryan Hoover.
260 _aLondon :
_bPortfolio/Penguin,
_c2014.
300 _a242 p. :
_bill. ;
_c22 cm.
501 _aK_B
504 _aIncludes bibliographical references (pages 225-242).
650 0 _aNew products.
_921346
650 0 _aConsumer behavior.
_913374
650 0 _aConsumers' preferences.
_921347
999 _c6800
_d6800