| 000 | 01632cam a22003978i 4500 | ||
|---|---|---|---|
| 001 | 19620125 | ||
| 005 | 20240528083658.0 | ||
| 008 | 170503s2017 nyu b 001 0 eng | ||
| 010 | _a 2017018432 | ||
| 020 | _a9781138213777 (hardback : alk. paper) | ||
| 020 | _a9781138213760 (pbk. : alk. paper) | ||
| 020 | _z9781315447681 (eBook) | ||
| 040 |
_aDLC _beng _erda _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aNX634 _b.H55 2017 |
| 082 | 0 | 0 |
_a700.68/8 _223 |
| 100 | 1 |
_aO'Sullivan, Terry, _d1957- _eauthor. _913712 |
|
| 245 | 1 | 0 |
_aCreative arts marketing / _cTerry O'Sullivan, Catherine O'Sullivan, Elizabeth Hill and Brian Whitehead. |
| 250 | _a3rd edition. | ||
| 263 | _a1710 | ||
| 264 | 1 |
_aNew York : _bRoutledge, _c2017. |
|
| 300 | _apages cm | ||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 500 | _aSIBF2023 | ||
| 501 | _aP.B | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aThe context of arts marketing -- Developing audiences -- Marketing research -- Product -- Branding -- Pricing -- Marketing communications -- Making the arts available -- Marketing planning -- Leadership and management. | |
| 650 | 0 |
_aArts _xMarketing. _913713 |
|
| 650 | 0 |
_aArts _xManagement. _92091 |
|
| 700 | 1 |
_aO'Sullivan, Catherine, _d1956 December 5- _eauthor. _913714 |
|
| 700 | 1 |
_aHill, Elizabeth, _d1960- _eauthor. _913715 |
|
| 700 | 1 |
_aWhitehead, Brian, _eauthor. _913716 |
|
| 776 | 0 | 8 |
_iOnline version: _aO'Sullivan, Terry, 1957- author. _tCreative arts marketing _b3rd edition. _dNew York : Routledge, 2017 _z9781315447681 _w(DLC) 2017021887 |
| 999 |
_c6097 _d6097 |
||