000 02615namna22002898i 4500
005 20240528083158.0
020 _a9781631494796
_q(hardcover)
040 _cAE-ShPAA
050 _aML3795
_bH5 2019
082 _a780.23
_223
100 1 _aHerstand, Ari,
_eauthor.
_914072
245 1 0 _aHow to make it in the new music business :
_bpractical tips on building a loyal following and making a living as a musician /
_cAri Herstand.
250 _aSecond edition.
264 1 _aNew York :
_bLiveright Publishing Corporation,
_c2019.
300 _apages cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
501 _aP.B
504 _aIncludes bibliographical references and index.
505 0 _aWhy music? -- The new industry -- Recording -- The release -- Building a fanbase one fan at a time -- Playing live -- Booking and promotion -- Touring -- How to make real money playing colleges -- Sponsorships and investments -- How to master the Internet -- The new Asking Economy : the difference between asking and begging -- How to get all the royalties you never knew existed (and other business things you need to know) -- How to get music placed in film and television -- Bump everyone else off the cover -- Outro.
520 _a"Hailed as an "indispensable" guide (Forbes), How to Make It in the New Music Business returns in this extensively revised and expanded edition. When How to Make It in the New Music Business hit shelves in 2016, it instantly became the go-to resource for musicians eager to make a living in a turbulent industry. Widely adopted by music schools everywhere and considered "the best how- to book of its kind" (Music Connection), it inspired thousands to stop waiting around for that "big break." Now trusted as the leading expert for "do it yourself" artists, Ari Herstand returns with this second edition, maintaining that a stable career can be built by taking advantage of the many tools at our fi ngertips: conquering social media, mastering the art of merchandising, embracing authentic fan connection, and simply learning how to persevere. Comprehensively updated to include the latest online trends and developments, it offers inspiring success stories across media such as Spotify and Instagram. The result is a must- have for anyone hoping to navigate the increasingly complex yet advantageous landscape that is the modern music industry"--
650 0 _aMusic trade
_xVocational guidance
_zUnited States.
_914073
650 0 _aMusic
_xVocational guidance
_zUnited States.
_914074
910 _a836
942 _cBK
999 _c524
_d524