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010			_ajb2021064794
020			_a9781913068219 (paperback)
020			_a1913068218 (paperback)
029	0		_aAU@ _b000069977656
040			_aAU@ _beng _erda _cAU@ _dOCLCF _dOCLCO
050			_aHD9697 _bV544 2021
082	0	4	_a384.5506 _223
100	1		_aRandolph, Marc, _eauthor. _92917
245	1	0	_aThat will never work : _bthe birth of Netflix and the amazing life of an idea / _cMarc Randolph.
264		1	_aLondon : _bEndeavour, _c2021.
264		4	_c©2021.
300			_avii, 311 pages ; _c20 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aOriginally published: 2019.
500			_aIncludes index.
520			_aOnce upon a time, brick-and-mortar video stores were king. Late fees were ubiquitous, video-streaming unheard of, and widespread DVD adoption seemed about as imminent as flying cars. These were the widely accepted laws of the land in 1997 when Marc Randolph had an idea. It was a simple thought - leveraging the internet to rent movies - and was just one of many more proposals, like personalised baseball bats and a shampoo delivery service, that Randolph would pitch to his business partner, Reed Hastings, on their commute to work each morning. But Hastings was intrigued, and the pair - with Hastings as the primary investor and Randolph as the CEO - founded a company. Now with over 150 million subscribers, Netflix's triumph feels inevitable but the twenty-first century's most disruptive start-up began with few believers and calamity at every turn. From having to pitch his own mother on being an early investor, to the motel conference room that served as a first office, to server crashes on launch day, to the now-infamous meeting when they pitched Blockbuster to acquire them, Marc Randolph's transformational journey exemplifies how anyone with grit, gut instincts and determination can change the world - even with an idea that many think will never work. What emerges, however, isn't just the inside story of one of the world's most iconic companies. Full of counter-intuitive concepts and written in binge-worthy prose, it answers some of our most fundamental questions about taking that leap of faith in business or in life: How do you begin? How do you weather disappointment and failure? How do you deal with success? What even is success? From idea generation to team building to knowing when it's time to let go, That Will Never Work is not only the ultimate follow-your-dreams parable but also one of the most dramatic and insightful entrepreneurial stories of our time.
610	2	0	_aNetflix (Firm) _92918
610	2	7	_aNetflix (Firm) _2fast _0(OCoLC)fst01788121 _92918
650		0	_aEntrepreneurship. _92919
650		0	_aSuccess in business. _92920
650		6	_aEntrepreneuriat. _92921
650		6	_aSuccès dans les affaires. _92922
650		7	_aentrepreneurs. _2aat _92923
650		7	_aEntrepreneurship. _2fast _0(OCoLC)fst00912787 _92919
650		7	_aSuccess in business. _2fast _0(OCoLC)fst01137062 _92920
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