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|---|---|---|---|
| 001 | 1275359248 | ||
| 008 | 211013t20222022enk eng d | ||
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| 016 | 7 |
_a020481992 _2Uk |
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| 019 |
_a1275357843 _a1275427112 _a1275428595 _a1276775979 _a1276778427 |
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| 020 |
_a1526497387 _q(paperback) |
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| 020 |
_a9781526497383 _q(paperback) |
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| 020 |
_a1526497395 _q(hardcover) |
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| 020 |
_a9781526497390 _q(hardcover) |
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| 020 | _z9781529789256 (ePub ebook) | ||
| 029 | 1 |
_aUKMGB _b020481992 |
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| 050 | 4 |
_aML3790 _b.A43 2022 |
|
| 082 | 0 | 4 |
_a780.68 _223 |
| 100 | 1 |
_aAnderton, Chris, _eauthor. _92911 |
|
| 245 | 1 | 0 |
_aMusic management, marketing and PR / _cChris Anderton, James Hannam and Johnny Hopkins. |
| 264 | 1 |
_aLondon ; _aThousand Oaks : _bSAGE Publications, _c[2022] |
|
| 264 | 4 | _c©2022 | |
| 300 |
_aviii, 226 pages : _billustrations ; _c25 cm |
||
| 336 |
_atext _btxt _2rdacontent |
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| 336 |
_astill image _bsti _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
||
| 501 | _aP.B | ||
| 501 | _aP.B | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aIndustry Overview and Theoretical Approaches -- Getting Started: Building Teams and Understanding Management Functions -- Artist Development Strategies -- Creating a Buzz -- Music Marketing -- Public Relations and Promotion -- Online Music: Media Platforms, Music Streaming and Music Recommendation -- Concerts and Festivals -- Branding and Sponsorship -- Copyright, Funding and Revenue Streams -- Beyond the Music: Well-Being and Equality. | |
| 520 |
_a"This book is your guide to the study and practice of music management and the fast-moving music business of the 21st century. Covering a range of careers, organisations, and practices, this expert introduction will help aspiring artists, managers, and executives to understand and succeed in this exciting sector. Featuring exclusive interviews with industry experts and discussions of well-known artists, it covers key areas such as artist development, the live music sector, fan engagement, and copyright. Other topics include : Managing contracts and assembling teams. Using data audits of platforms to adapt campaigns. Shaping opinions about music, musicians, events.How the music industry can be more diverse, inclusive, and equitable for the benefit of all.Working with venues, promoters, booking agents, and tour managers. Branding, sponsorship, and endorsement. Funding, crowdsourcing and royalty collection. Ongoing digital developments such as streaming income and algorithmic recommendation. Balancing the creative and the commercial, it is essential reading for students of music management, music business, and music promotion – and anybody looking to build their career in the music industries."-- _cSite Web de l'éditeur. |
||
| 650 | 0 |
_aMusic trade _xManagement. _92912 |
|
| 650 | 0 |
_aMusic _xMarketing. _92913 |
|
| 650 | 6 |
_aMusique _xIndustrie _xGestion. _92914 |
|
| 650 | 7 |
_aMusic _xMarketing. _2fast _0(OCoLC)fst01030391 _92913 |
|
| 650 | 7 |
_aMusic trade _xManagement. _2fast _0(OCoLC)fst01030650 _92912 |
|
| 700 | 1 |
_aHannam, James, _eauthor. _92915 |
|
| 700 | 1 |
_aHopkins, Johnny, _eauthor. _92916 |
|
| 776 | 0 | 8 |
_iebook version : _z9781529789256 |
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