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_aGT3405 _b.K56 2022 |
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_a394.2068 _223 |
| 100 | 1 |
_aKolb, Bonita M., _eauthor. _92893 |
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| 245 | 1 | 0 |
_aEvent management for the tourism and hospitality industries / _cBonita M Kolb. |
| 264 | 1 |
_aAbingdon, Oxon ; _aNew York, NY : _bRoutledge, Taylor & Francis Group, _c2022. |
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| 264 | 4 | _c©2022 | |
| 300 |
_aix, 164 pages ; _c26 cm |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 501 | _aP.B | ||
| 501 | _aP.B | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 |
_a"Event Management for the Tourism and Hospitality Industries provides a theoretical and practical approach to teach students of Tourism and Hospitality the basics of planning, managing and evaluating all types of events. Chapters cover skills such as visitor segmentation, product analysis, developing a budget, promotion and after event assessment. Special emphasis is placed on critical issues now facing event managers such as environmental sustainability and awareness of cultural diversity, technology and community engagement. The reader will learn the necessity of connecting events with the community heritage and culture to provide the local, personalized experienced desired by visitors. Each chapter covers a unique step in the planning process and corresponds to a section of a detailed event plan outline found at the end of the book that can be submitted as a semester long assignment. Making use of international case studies in every chapter, this book provides real world examples to contextualize the information given. This will be essential reading for all Tourism and Hospitality students with an interest in Events Management and Design, and for practitioners employed in tour companies, cruise ships, destination management organizations and cultural festivals"-- _cProvided by publisher. |
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| 650 | 0 |
_aSpecial events _xManagement. _91756 |
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| 650 | 0 |
_aTourism _xManagement. _92894 |
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| 650 | 0 |
_aTourism _xPlanning. _92895 |
|
| 650 | 0 |
_aHospitality industry _xManagement. _92896 |
|
| 650 | 0 |
_aHospitality industry _xPlanning. _92897 |
|
| 650 | 6 |
_aAccueil (Tourisme) _xGestion. _92898 |
|
| 650 | 6 |
_aAccueil (Tourisme) _xPlanification. _92899 |
|
| 650 | 7 |
_aHospitality industry _xManagement. _2fast _0(OCoLC)fst00961147 _92896 |
|
| 650 | 7 |
_aHospitality industry _xPlanning. _2fast _0(OCoLC)fst00961152 _92897 |
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| 650 | 7 |
_aSpecial events _xManagement. _2fast _0(OCoLC)fst01767792 _91756 |
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| 650 | 7 |
_aTourism _xManagement. _2fast _0(OCoLC)fst01153180 _92894 |
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| 650 | 7 |
_aTourism _xPlanning. _2fast _0(OCoLC)fst01153185 _92895 |
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_iOnline version: _aKolb, Bonita M, _tEvent management for the tourism and hospitality industries _dNew York : Routledge, 2021. _z9781003127321 _w(DLC) 2021004776 |
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