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001 1180079394
008 200504t20202020enka b 001 0 eng d
010 _a 2020932697
040 _aUKMGB
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015 _aGBC060284
_2bnb
016 7 _a019799165
_2Uk
019 _a1141918026
_a1227904563
020 _a9780500023709
_q(hardcover)
020 _a0500023700
_q(hardcover)
041 1 _aeng
_hger
050 4 _aHF5415.1265
_b.S65713 2020
050 4 _aHF5415.1265
_b.S6513 2020
082 0 4 _a658.8/72
_223
100 1 _aSpies, Marco,
_eauthor.
_92876
240 1 0 _aBranded Interactions.
_lEnglish.
245 1 0 _aBranded interactions :
_bmarketing through design in the digital age /
_cMarco Spies & Katja Wenger.
246 3 0 _aMarketing through design in the digital age
250 _aRevised and updated edition.
264 1 _aLondon [England] :
_bThames & Hudson,
_c2020.
264 4 _c©2020
300 _a351 pages :
_bcolor illustrations ;
_c27 cm
336 _atext
_btxt
_2rdacontent
336 _astill image
_bsti
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _a"Translated from the German 'Branded Interactions, Lebendige Markenerlebnisse für eine neue Zeit'"--Colophon.
500 _aPrevious edition: 2015.
501 _aP.B
501 _aP.B
520 _a"Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are now only part of interactive brand identity. Digital touchpoints are becoming more widespread and more complex in their design demands, embracing apps, chatbots, interactive billboards, virtual and augmented reality and more. The interface is now the brand, which means that conception, design and technology must go hand in hand at every stage, keeping the needs of users front and centre. This extensively updated edition of 'Branded interactions' is an essential handbook for professional digital designers and those just starting out. It guides the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the market. Packed with real-world examples from brands like Google, Amazon and Lego, it incorporates a wealth of practical design advice and diagrams to help build a solid framework for any project--incorporating brand strategy at every stage while remaining flexible enough to let creativity shine."--
_cBack cover.
504 _aIncludes bibliographical references (pages 340-343) and index.
505 0 _aPreface -- Foreword -- Introduction -- Set-up : planning a project -- Process : giving structure to a project -- Discover : research and analysis. Understand the business ; Understand the brand ; Understanding the user ; Define the goal -- Define : strategy and synthesis. Plan the communication strategy ; Plan the brand experience ; Plan the user experience ; Generate ideas ; Define the metrics -- Design : concept and visuals. Structure design tasks ; The basics of branded interactions ; Design screen-based interactions ; Design space-based interactions ; Design virtual and augmented reality ; Design conversations ; Design smart objects ; Prototyping ; Testing -- Deliver : documents and production. Develop BIxD systems ; Create style guides ; Create pattern libraries ; Monitor production ; Project launch & debrief -- Distribute : rollout and updates. Implement the BIxD ; Refine & update the BIxD ; Further BIxD development ; BIxD and cultural change.
650 0 _aInternet marketing.
650 0 _aBranding (Marketing)
_9621
650 0 _aSocial media
_xEconomic aspects.
_9383
650 0 _aUser interfaces (Computer systems)
_92877
650 0 _aApplication software
_xDevelopment.
_92878
650 0 _aDesign services.
_92879
650 6 _aMarketing sur Internet.
650 6 _aStratégie de marque.
_9627
650 6 _aMédias sociaux
_xAspect économique.
_9387
650 6 _aInterfaces utilisateurs (Informatique)
_92880
650 6 _aLogiciels d'application
_xDéveloppement.
_92881
650 6 _aServices de design.
_92882
650 7 _abranding.
_2aat
_9629
650 7 _aDesign services.
_2fast
_0(OCoLC)fst00891310
_92879
650 7 _aUser interfaces (Computer systems)
_2fast
_0(OCoLC)fst01163191
_92877
650 7 _aApplication software
_xDevelopment.
_2fast
_0(OCoLC)fst00811707
_92878
650 7 _aBranding (Marketing)
_2fast
_0(OCoLC)fst01743755
_9621
650 7 _aInternet marketing.
_2fast
_0(OCoLC)fst00977272
650 7 _aSocial media
_xEconomic aspects.
_2fast
_0(OCoLC)fst01767769
_9383
700 1 _aWenger, Katja,
_eauthor.
_92883
938 _aErasmus Boekhandel
_bERAA
_n0000353551
938 _aBrodart
_bBROD
_n126713952
938 _aYBP Library Services
_bYANK
_n16659702
029 0 _aUKMGB
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