000 01214nam a2200337Mi 4500
001 1288099283
003 AE-ShPAA
005 20221117110604.0
008 211124t20182015enka f ||1 0 eng d
020 _a9781780675664
020 _a1780675666
040 _aSILIS
_bslv
_eppiak
_cSILIS
050 _aHD9940.A2
_bP676 2019
080 _a339.138
_2UDCMRF12
100 1 _aPosner, Harriet.
_4aut
_0(SI-MaCOB)206319715
_92677
245 1 0 _aMarketing fashion :
_bstrategy, branding and promotion /
_cHarriet Posner.
250 _a2nd ed., reprinted.
260 _aLondon :
_bLaurence King,
_c2018, cop. 2015.
300 _a240 str. :
_bilustr. ;
_c26 cm.
504 _aBibliografija: str. 225-226.
504 _aKazalo.
650 0 4 _aModa
_xTrženje.
_92678
650 0 4 _aFashion merchandising
_92685
650 0 4 _aClothing trade
_91943
650 0 4 _aBranding (Marketing)
_9621
650 0 4 _aAdvertising
_xFashion
_92709
653 0 _atrženje
_aposlovno komuniciranje
_atekstilna industrija
_ablagovne znamke
_astrategija
_apromocija
_aelektronsko trženje
653 0 _amarketing
_abusiness communication
_atextile industry
_abrands
_astrategy
_apromotion
_aelectronic marketing
942 _2lcc
_cBK
999 _c3728
_d3728
999 _d3728