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| 008 | 160212t20162016nyua b 001 0 eng d | ||
| 010 | _a 2016933409 | ||
| 040 |
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| 042 | _alccopycat | ||
| 050 | 0 | 0 |
_aHF5823 _b.B27 2016 |
| 080 |
_a743.8 _bBAR |
||
| 082 | 0 | 4 |
_a659.1 _223 |
| 100 | 1 |
_aBarry, Pete _q(Pete S.), _eauthor. _92374 |
|
| 245 | 1 | 4 |
_aThe advertising concept book : _bthink now, design later : a complete guide to creative ideas, strategies and campaigns / _cPete Barry. |
| 250 | _a3rd edition. | ||
| 264 | 1 |
_aNew York, New York : _bThames & Hudson, _c[2016] |
|
| 264 | 4 | _c©2016 | |
| 300 |
_a320 pages : _billustrations ; _c24 cm |
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| 336 |
_atext _btxt _2rdacontent |
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| 336 |
_astill image _bsti _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
||
| 501 | _aP.B | ||
| 501 | _aP.B | ||
| 504 | _aIncludes bibliographical references (page 315) and index. | ||
| 505 | 0 | _aIntroduction -- Basic tools -- The strategy -- Print -- The campaign -- The tagline -- Generating strategies and ideas -- TV -- Ambient -- Interactive -- Social -- Copy -- Radio -- Integrated -- Execution -- Presenting and selling your work -- The student book -- Conclusion. | |
| 520 | _aStructured to provide both a complete course on advertising and a quick reference on specific industry topics, this book covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns. | ||
| 650 | 0 |
_aAdvertising. _92375 |
|
| 650 | 0 | _aAdvertising campaigns. | |
| 650 | 0 |
_aAdvertising copy. _92376 |
|
| 650 | 6 |
_aCampagnes publicitaires. _9117 |
|
| 650 | 6 |
_aPublicité _xRédaction. _92377 |
|
| 650 | 7 |
_aadvertising campaigns. _2aat |
|
| 650 | 7 |
_aBusiness and Management. _2eflch _92378 |
|
| 650 | 7 |
_aAdvertising. _2fast _0(OCoLC)fst00797511 _92375 |
|
| 650 | 7 |
_aAdvertising campaigns. _2fast _0(OCoLC)fst00797831 |
|
| 650 | 7 |
_aAdvertising copy. _2fast _0(OCoLC)fst00797842 _92376 |
|
| 650 | 7 |
_aBusiness and Management. _2ukslc _92378 |
|
| 938 |
_aBrodart _bBROD _n114979685 |
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| 938 |
_aBaker and Taylor _bBTCP _nBK0018419376 |
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| 938 |
_aYBP Library Services _bYANK _n12852681 |
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| 999 |
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