000 02038cam a2200373Mi 4500
003 AE-ShPAA
008 220125s2022 nju e 001 0 eng|d
020 _a1119854288 (paperback)
020 _a9781119854289 (paperback)
040 _cAE-ShPAA
040 _aAU@
_beng
_erda
_cAU@
_dOCLCF
050 0 4 _aHF5415.1265
_bS36 2022
082 0 0 _a658.8/72
_223
100 1 _aScott, David Meerman,
_eauthor.
_9982
245 1 4 _aThe new rules of marketing & PR :
_bhow to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly /
_cDavid Meerman Scott.
246 3 _aNew rules of marketing and PR
250 _aCompletely revised & updated 8th edition.
264 1 _aHoboken, New Jersey :
_bWiley,
_c[2022]
264 4 _c©2022.
300 _axviii, 462 pages ;
_c23 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _aIncludes index.
500 _aRevised edition of the author's The new rules of marketing & PR, [2020].
501 _aP.B
520 _a"The eighth edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The eighth edition of The New Rules of Marketing & PRA provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business"--
650 0 _aInternet in public relations.
_9983
650 0 _aInternet marketing.
650 7 _aInternet in public relations.
_9983
650 7 _aInternet marketing.
942 _2lcc
_cBK
991 _a0007265
999 _c3496
_d3496