000 | 02038cam a2200373Mi 4500 | ||
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003 | AE-ShPAA | ||
008 | 220125s2022 nju e 001 0 eng|d | ||
020 | _a1119854288 (paperback) | ||
020 | _a9781119854289 (paperback) | ||
040 | _cAE-ShPAA | ||
040 |
_aAU@ _beng _erda _cAU@ _dOCLCF |
||
050 | 0 | 4 |
_aHF5415.1265 _bS36 2022 |
082 | 0 | 0 |
_a658.8/72 _223 |
100 | 1 |
_aScott, David Meerman, _eauthor. _9982 |
|
245 | 1 | 4 |
_aThe new rules of marketing & PR : _bhow to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly / _cDavid Meerman Scott. |
246 | 3 | _aNew rules of marketing and PR | |
250 | _aCompletely revised & updated 8th edition. | ||
264 | 1 |
_aHoboken, New Jersey : _bWiley, _c[2022] |
|
264 | 4 | _c©2022. | |
300 |
_axviii, 462 pages ; _c23 cm. |
||
336 |
_atext _btxt _2rdacontent |
||
337 |
_aunmediated _bn _2rdamedia |
||
338 |
_avolume _bnc _2rdacarrier |
||
500 | _aIncludes index. | ||
500 | _aRevised edition of the author's The new rules of marketing & PR, [2020]. | ||
501 | _aP.B | ||
520 | _a"The eighth edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The eighth edition of The New Rules of Marketing & PRA provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business"-- | ||
650 | 0 |
_aInternet in public relations. _9983 |
|
650 | 0 | _aInternet marketing. | |
650 | 7 |
_aInternet in public relations. _9983 |
|
650 | 7 | _aInternet marketing. | |
942 |
_2lcc _cBK |
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991 | _a0007265 | ||
999 |
_c3496 _d3496 |