000 02298cam a2200457 i 4500
003 AE-ShPAA
008 211117t20222022enk eng
020 _a129240096X
_q(Paperback)
020 _a9781292400969
_q(Paperback)
020 _z1292400994
_q(eBook)
020 _z1292401001
_q(ePub)
020 _z9781292400990
_q(eBook)
020 _z9781292401003
_q(ePub)
040 _cAE-ShPAA
040 _aDLC
_beng
_erda
_cDLC
_dOCLCF
_dOCLCO
_dYDX
_dOCLCO
_dGRG
042 _apcc
050 0 0 _aHF5415.1265
_b.C455 2022
082 0 0 _a658.8/72
_223/eng/20211207
100 1 _aChaffey, Dave,
_d1963-
_eauthor.
_4aut
_9957
245 1 0 _aDigital marketing :
_b[strategy, implementation and practice] /
_cDave Chaffey, Fiona Ellis-Chadwick.
250 _aEighth Edition.
264 1 _aHarlow ;
_aNew York :
_bPearson,
_c[2022]
264 4 _c©2022
300 _axxv, 534 pages :
_billustrations (color) ;
_c27 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
501 _aP.B
504 _aIncludes bibliographical references and index.
520 _a"Digital marketing has transformed how businesses and other organisations communicate with their audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices from different suppliers and a more convenient way to select and purchase items. Organisations have the opportunity to expand into new markets, offer new services, interact with audiences in new ways and compete on a more equal footing with larger businesses. Marketers working within these organisations have the opportunity to develop new skills and to integrate these new tools to improve the competitiveness of the company"--
_cProvided by publisher.
650 0 _aInternet marketing.
650 0 _aStrategic planning.
_9958
650 6 _aMarketing sur Internet.
650 6 _aPlanification stratégique.
_9959
650 7 _aInternet marketing.
650 7 _aStrategic planning.
_9958
700 1 _aEllis-Chadwick, Fiona,
_eauthor.
_4aut
_9960
776 0 8 _iOnline version:
_aChaffey, Dave, 1963-
_tStrategy, implementation and practice
_bEighth Edition.
_dHoboken, NJ : Pearson, [2022]
_z9781292400990
_w(DLC) 2021049494
942 _2lcc
_cBK
991 _a0007264
999 _c3490
_d3490