| 000 | 04930cam a2200769Mi 4500 | ||
|---|---|---|---|
| 003 | AE-ShPAA | ||
| 008 | 161109s2017 paua fob 001 0 eng d | ||
| 020 | _a1522509186 | ||
| 020 |
_a9781522509189 _q(electronic) |
||
| 020 | _z1522509178 | ||
| 020 | _z1522509194 | ||
| 020 |
_z9781522509172 _q(print) |
||
| 040 | _cAE-ShPAA | ||
| 040 |
_aIGIGL _beng _erda _epn _cIGIGL _dOCLCO _dIDEBK _dVT2 _dOCLCQ _dUAB _dYDX _dN _dUMI _dUIU _dVGM _dOCLCQ _dOCLCF _dOCLCO _dOCLCQ _dOL _dOCLCA _dOCLCO |
||
| 050 | 4 |
_aLB1778 _b.D53 2017e |
|
| 082 | 0 | 4 |
_a378.1/2 _223 |
| 245 | 0 | 0 |
_aDigital tools for academic branding and self-promotion / _cMarga Cabrera and Nuria Lloret, editors. |
| 264 | 1 |
_aHershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) : _bIGI Global, _c[2017] |
|
| 300 |
_a1 online resource (PDFs (253 pages) :) : _billustrations. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aelectronic _2isbdmedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
||
| 490 | 1 | _aAdvances in educational marketing, administration, and leadership | |
| 501 | _aP.B | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aNew tools for online academic dissemination: let the world know your best / Margarita Cabrera Mendez, Nuria Lloret-Romero, Rebeca Díez-Somavilla -- We the new media: the disruption of social media in interpersonal and collective communication / Miguel del Fresno -- Building academic branding: the digital branding as academic footprint / Ruth Matovelle Villamar -- Flow my bits, the professor screened: netnography, academic micro-celebrity, and personal branding / Robert V. Kozinets -- Social media as a tool, and tools offered by social media, to teachers and researchers: personal or professional use? / Jose-Luis Poza-Lujan, Ángeles Calduch-Losa -- Academic community manager: manager of the academic community / Ariana Daniela Del Pino Espinoza -- Brand journalism and personal branding in academia / Hada M. Sánchez Gonzales -- Utilising content marketing metrics and social networks for academic visibility: content marketing for academic impact / Mark Anthony Camilleri -- From universities to private companies: a measurable route of LinkedIn users / Enrique Orduna-Malea, Cristina I. Font, José-Antonio Ontalba-Ruipérez -- Good practices for universities on Twitter / Susana Herrera Damas -- The use of geomarketing to promote personal branding: make your mark as a teacher in the territory of internet / Gersón Beltrán López -- Audiobranding and its importance to your personal brand: new ways to communicate our messages through sound / Raúl Terol. | |
| 520 | 3 | _a"This book is a reference source for the latest research on the interrelationship between digital branding and academic reputation, showcasing relevant digital platforms and techniques"--Provided by publisher. | |
| 588 | 0 | _aTitle screen (IGI Global, viewed 11/09/2016). | |
| 650 | 0 |
_aBranding (Marketing) _9621 |
|
| 650 | 0 |
_aCollege teachers _xBlogs. _9622 |
|
| 650 | 0 |
_aCollege teachers _xProfessional relationships. _9623 |
|
| 650 | 0 |
_aDigital communications. _9624 |
|
| 650 | 0 |
_aReputation. _9625 |
|
| 650 | 6 |
_aRéputation. _9626 |
|
| 650 | 6 |
_aStratégie de marque. _9627 |
|
| 650 | 6 |
_aTransmission numérique. _9628 |
|
| 650 | 7 |
_aBranding (Marketing) _9621 |
|
| 650 | 7 |
_abranding. _9629 |
|
| 650 | 7 |
_aCollege teachers. _9630 |
|
| 650 | 7 |
_aDigital communications. _9624 |
|
| 650 | 7 |
_aEDUCATION / Higher _9631 |
|
| 650 | 7 |
_aReputation. _9625 |
|
| 653 | _aBibliometric indicators | ||
| 653 | _aBrand journalism | ||
| 653 | _aGeomarketing | ||
| 653 | _aInterpersonal communication | ||
| 653 | _aMicro-blogging | ||
| 653 | _aNetnography | ||
| 653 | _aSocial media | ||
| 653 | _aVirtual communities | ||
| 655 | 0 | _aElectronic books. | |
| 655 | 4 | _aElectronic books. | |
| 655 | 7 |
_aBlogs. _9632 |
|
| 700 | 1 |
_aCabrera, Marga, _eeditor. _9633 |
|
| 700 | 1 |
_aLloret Romero, Nuria, _d1966- _eeditor. _9634 |
|
| 710 | 2 |
_aIGI Global, _epublisher. _9635 |
|
| 776 | 0 | 8 |
_iPrint version: _z1522509178 _z9781522509172 _w(DLC) 2016033383 |
| 830 | 0 |
_aAdvances in educational marketing, administration, and leadership (AEMAL) book series. _9636 |
|
| 856 | 4 | 0 |
_3EBSCOhost _uhttp://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1410022 |
| 856 | 4 | 0 |
_3MyiLibrary _uhttp://www.myilibrary.com?id=968378 |
| 856 | 4 | 0 |
_3Safari Books Online _uhttp://proquest.safaribooksonline.com/?fpi=9781522509172 |
| 856 | 4 | 0 |
_uhttp://lib.myilibrary.com?id=968378 _zConnect to MyiLibrary resource. |
| 856 | 4 | 0 |
_uhttp://mutex.gmu.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1410022 _zOnline resource available to Mason students, faculty, staff and onsite patrons. |
| 856 | 4 | 1 |
_3Chapter PDFs via platform: _uhttp://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0917-2 |
| 942 |
_2lcc _cBK |
||
| 991 | _a0007262 | ||
| 999 |
_c3441 _d3441 |
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