| 000 | 03887cam a2200625 i 4500 | ||
|---|---|---|---|
| 003 | AE-ShPAA | ||
| 008 | 130523t20132013nyua b 001 0 eng | ||
| 020 |
_a1591846668 _q(hardback) |
||
| 020 |
_a9781591846666 _q(hardback) |
||
| 040 | _cAE-ShPAA | ||
| 040 |
_aDLC _beng _erda _cDLC _dYDX _dBDX _dYDXCP _dVP@ _dCDX _dUPM _dOCLCF _dOCLCO _dOCLCQ _dOMB _dOCLCQ _dOCLCO _dS3O _dOCLCO _dMOF _dUAB _dNTAUP _dSFR _dTHHCU _dNQZ _dESU _dRV8 _dOCLCQ _dMYL _dOCLCQ _dGILDS _dOCLCQ _dCCH _dOCLCQ _dUKCRE _dIL4J6 _dOCLCO _dOCLCQ _dOCLCO |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.1265 _b.B27 2013 |
| 082 | 0 | 0 |
_a658.8 _223 |
| 084 |
_aBUS043000 _aBUS016000 _2bisacsh |
||
| 100 | 1 |
_aBaer, Jay, _d1969- _9378 |
|
| 245 | 1 | 0 |
_aYoutility : _bwhy smart marketing is about help not hype / _cJay Baer. |
| 264 | 1 |
_aNew York, New York : _bPortfolio/Penguin, _c[2013] |
|
| 264 | 4 | _c©2013 | |
| 300 |
_axvi, 219 pages : _billustrations ; _c22 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 501 | _aP.B | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aPart I. Turning marketing upside down : Top-of-mind awareness -- Frame-of-mind awareness -- Friend-of-mine awareness -- Part II. The three facets of youtility -- Self-serve information -- Radical transparency -- Real-time relevancy -- Part III. Six blueprints to create youtility : Identify customer needs -- Map customer needs to useful marketing -- Market your marketing -- Insource youtility -- Make youtility a process, not a project -- Keeping score -- Youtility: an easy reference guide. | |
| 520 |
_a"The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clut;ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than seven hundred brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers"-- _cProvided by publisher. |
||
| 650 | 0 |
_aConsumer education. _9379 |
|
| 650 | 0 |
_aCustomer relations. _9380 |
|
| 650 | 0 |
_aInternet marketing. _9381 |
|
| 650 | 0 |
_aMarketing _xBlogs. _9382 |
|
| 650 | 0 |
_aSocial media _xEconomic aspects. _9383 |
|
| 650 | 6 |
_aConsommateurs _xÉducation. _9384 |
|
| 650 | 6 |
_aMarketing sur Internet. _9385 |
|
| 650 | 6 |
_aMarketing _xBlogues. _9386 |
|
| 650 | 6 |
_aMédias sociaux _xAspect économique. _9387 |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xConsumer Behavior. _9388 |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xMarketing _xGeneral. _9389 |
|
| 650 | 7 |
_aConsumer education. _9379 |
|
| 650 | 7 |
_aConsumer education. _9379 |
|
| 650 | 7 |
_aCustomer relations. _9380 |
|
| 650 | 7 |
_aCustomer relations. _9380 |
|
| 650 | 7 |
_aInternet marketing. _9381 |
|
| 650 | 7 |
_aInternet marketing. _9381 |
|
| 650 | 7 |
_aKundrelationer. _9390 |
|
| 650 | 7 |
_aMarketing _xBlogs. _9382 |
|
| 650 | 7 |
_aMarketing _xBlogs. _9382 |
|
| 650 | 7 |
_aMarknadsföring via Internet. _9391 |
|
| 650 | 7 |
_aSocial media _xEconomic aspects. _9383 |
|
| 650 | 7 |
_aSocial media _xEconomic aspects. _9383 |
|
| 650 | 7 |
_aSociala medier _xekonomiska aspekter. _9392 |
|
| 856 | 1 | 2 |
_3Cover image _uftp://ppftpuser:[email protected]/BooksellersandMedia/Covers/2008_2009_New_Covers/9781591846666.jpg |
| 942 |
_2lcc _cBK |
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| 991 | _a0007237 | ||
| 999 |
_c3413 _d3413 |
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