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020 _a006227306X
_q(hardback)
020 _a9780062273062
_q(hardback)
020 _z9780062273079
_q(e-book)
020 _z9780062316714
_q(signed)
040 _cAE-ShPAA
040 _aDLC
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042 _apcc
050 0 0 _aHF5415.1265
_b.V39 2013
082 0 0 _a658.8/72
_223
084 _aBUS043000
_aBUS025000
_aBUS090010
_2bisacsh
084 _aF713.36
_2clc
100 1 _aVaynerchuk, Gary,
_eauthor.
_9363
245 1 0 _aJab, jab, jab, right hook :
_bhow to tell your story in a noisy social world /
_cGary Vaynerchuk.
250 _aFirst edition.
264 1 _aNew York, NY :
_bHarper Business, an imprint of HarperCollins Publishers,
_c[2013]
264 4 _c©2013
300 _axx, 195 pages :
_billustrations (chiefly color) ;
_c24 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
501 _aP.B
504 _aIncludes bibliographical references (pages 189-195).
505 0 _aThe setup -- The characteristics of great content and compelling stories -- Storytell on Facebook -- Listen well on Twitter -- Glam it up on Pinterest -- Create art on Instagram -- Get animated on Tumblr -- Opportunities in emerging networks -- Effort -- All companies are media companies -- Conclusion -- Knockout.
520 _a"New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"--Their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices--content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr"--
_cProvided by publisher.
650 0 _aInternet marketing.
_9364
650 0 _aMarketing
_xSocial aspects.
_9365
650 0 _aSocial media.
_9366
650 2 _aSocial Media
_9367
650 6 _aMarketing sur Internet.
_9368
650 6 _aMarketing
_xAspect social.
_9369
650 6 _aMédias sociaux.
_9370
650 7 _aBUSINESS & ECONOMICS
_xE-Commerce
_xInternet Marketing.
_9371
650 7 _aBUSINESS & ECONOMICS
_xEntrepreneurship.
_9372
650 7 _aBUSINESS & ECONOMICS
_xMarketing
_xGeneral.
_9373
650 7 _aInternet marketing.
_9364
650 7 _aInternet marketing.
_9364
650 7 _aMarketing
_xSocial aspects.
_9365
650 7 _aMarketing
_xSocial aspects.
_9365
650 7 _aMarknadsföring via Internet.
_9374
650 7 _aMarknadsföring
_xsociala aspekter.
_9375
650 7 _asocial media.
_9376
650 7 _aSocial media.
_9366
650 7 _aSocial media.
_9366
650 7 _aSociala medier.
_9377
655 4 _aNonfiction.
_9142
856 4 1 _uhttp://voyager.falmouth.ac.uk/vwebv/holdingsInfo?bibId=800956
_zView record details on Penryn Campus Library Catalogue
856 4 2 _3Cover image
_uhttp://www.harpercollins.com/harperimages/isbn/tiff/2/9780062273062.tif
856 4 2 _3Cover image
_uwww.harpercollins.com/harperimages/isbn/tiff/2/9780062273062.tif
942 _2lcc
_cBK
991 _a0007161
999 _c3412
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