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008			110228s2011 maua b 001 0 eng
020			_a1440511845 _q(pbk.)
020			_a1440514321 _q(ebk.)
020			_a9781440511844 _q(pbk.)
020			_a9781440514326 _q(ebk.)
040			_cAE-ShPAA
040			_aDLC _beng _cDLC _dBTCTA _dVP@ _dTTU _dOCLCF _dPNX _dQBX _dBDX _dYDXCP _dIG# _dUKMGB _dOCLCQ _dHTPCL _dOCLCO
042			_apcc
043			_an-us---
050	0	0	_aHF5415.1 _b.K37 2011
082	0	0	_a658.8/02 _222
100	1		_aKennedy, Dan S., _d1954- _9281
245	1	4	_aThe ultimate marketing plan : _btarget your audience! get out your message! build your brand! / _cDan S. Kennedy.
250			_a4th ed.
260			_aAvon, Mass. : _bAdams Business, _c©2011.
300			_axiv, 226 pages : _billustrations ; _c22 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
501			_aP.B
504			_aIncludes bibliographical references and index.
505	0	0	_tUltimate marketing plan success factor #1: Right message -- _tUltimate marketing plan success factor #2: Presentation -- _tUltimate marketing plan success factor #3: Targets -- _tUltimate marketing plan success factor #4: Proof -- _tUltimate marketing plan success factor #5: Perception -- _tUltimate marketing plan success factor #6: Heat -- _tUltimate marketing plan success factor #7: Action -- _tUltimate marketing plan success factor #8: Equity -- _tUltimate marketing plan success factor #9: Customer multiplication -- _tUltimate marketing plan success factor #10: Creating short-term sales surges -- _tUltimate marketing plan success factor #11: Profitably using marketing technologies and online/internet marketing media -- _tBonus Chapters -- _g#1: _tMaking an ordinary business unique -- _g#2: _tThe power of premiumization -- _gAppendix A: _tUltimate marketing sins -- _gAppendix B: _tUltimate marketing secret weapons.
520			_aAs the market place changes under the impact of the rapid transformation of information and the Internet, marketing plans are more important than ever. This title explains how to integrate social media, contacts and membership, and other tools into a complete plan that strengthens your customer base without breaking your budget.
650		0	_aDirect marketing _zUnited States. _9282
650		0	_aMarketing _zUnited States. _9283
650		0	_aSales promotion _zUnited States. _9284
650		6	_aMarketing direct _zÉtats-Unis. _9285
650		6	_aMarketing _zÉtats-Unis. _9286
650		6	_aVentes _xPromotion _zÉtats-Unis. _9287
650		7	_aDirect marketing. _9288
650		7	_aMarketing. _9289
650		7	_aSales promotion. _9290
651		7	_aUnited States. _9291
942			_2lcc _cBK
991			_a0007266
999			_c3401 _d3401