P.B

Includes bibliographical references and index.

A global industry -- The economic, social and environmental impacts of conferences and conventions -- The structure of the conference and conventions industry -- Destinations and venues -- Roles in conference and convention management -- Winning conference business -- Designing programmes for conferences, conventions and business events -- Integrating virtual attendance into face-to-face meetings -- Planning for conference operations -- Financial management -- Conducting on-site operations -- Post-event reporting -- Trade shows and exhibitions -- The future: trends, challenges and opportunities.

"Fully revised and updated to reflect current trends and emerging topics, the fourth edition of Conferences and Conventions: A Global Industry provides an expert-led, comprehensive introduction to, and overview of, the key elements of the global conference, convention and meetings industry. Structured logically with useful features throughout to aid learning and understanding, this book is an invaluable resource to students following Events Management, Hospitality and Tourism courses, as well as for event planners and practitioners already working in the conference industry"-- Provided by publisher.

Description based on print version record and CIP data provided by publisher.