TY  - BOOK
AU  - Chen,Robert
TI  - Selling your expertise: the mindset, strategies, and tactics of successful rainmakers 
SN  - 9781119755142
AV  - HF5438.25 .C4795 2022
U1  - 658.85 23/eng/20211202
PY  - 2022///]
CY  - Hoboken, New Jersey
PB  - Wiley
KW  - Selling
KW  - Service industries
N1  - SIBF2023; Includes index; P.B
N2  - "In this book Chen offers guidance to "knowledge professionals" on how to sell their ideas and expertise. Knowledge professionals include investment bankers, consultants, lawyers, accountants, scientists, and anyone else who needs to develop business by selling a service. The content will be supported by his experience and supplemented by scientific research. The book will be divided into 3 main sections: Mindset, Strategy & Tactics, and Measuring Success."--
ER  -