TY  - BOOK
AU  - Quesenberry,Keith A.
AU  - Coolsen,Michael K.
TI  - Brand storytelling: integrated marketing communication for the digital media landscape 
SN  - 9781538176382
AV  - HF5415.1255 .Q47 2023
PY  - 2023///
CY  - Lanham, Maryland
PB  - Rowman & Littlefield
KW  - Branding (Marketing)
N1  - K_B; Includes bibliographical references and index
N2  - This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today's digital first media landscape
ER  -