TY  - BOOK
AU  - Eyal,Nir
TI  - Hooked: how to build habit-forming products 
SN  - 9780241184837
AV  - HF5415.153 .E93 2014
PY  - 2014///
CY  - London
PB  - Portfolio/Penguin
KW  - New products
KW  - Consumer behavior
KW  - Consumers' preferences
N1  - K_B; Includes bibliographical references (pages 225-242)
ER  -