Eyal, Nir.
Hooked : how to build habit-forming products /
Nir Eyal with Ryan Hoover.
- London : Portfolio/Penguin, 2014.
- 242 p. : ill. ; 22 cm.
K_B
Includes bibliographical references (pages 225-242).
9780241184837
New products.
Consumer behavior.
Consumers' preferences.
HF5415.153 / .E93 2014