TY  - BOOK
AU  - O'Sullivan,Terry
AU  - O'Sullivan,Catherine
AU  - Hill,Elizabeth
AU  - Whitehead,Brian
TI  - Creative arts marketing
SN  - 9781138213777 (hardback : alk. paper)
AV  - NX634 .H55 2017
U1  - 700.68/8 23
PY  - 2017///
CY  - New York
PB  - Routledge
KW  - Arts
KW  - Marketing
KW  - Management
N1  - SIBF2023; P.B; Includes bibliographical references and index; The context of arts marketing -- Developing audiences -- Marketing research -- Product -- Branding -- Pricing -- Marketing communications -- Making the arts available -- Marketing planning -- Leadership and management
ER  -