TY  - BOOK
AU  - Gladwell,Malcolm
TI  - The tipping point: how little things can make a big difference 
SN  - 0349113467
AV  - HM1033 G53 2009
PY  - 2009///
CY  - London
PB  - Abacus
KW  - Causation
KW  - Contagion (Social psychology)
KW  - Context effects (Psychology)
KW  - Social change
KW  - Psychological aspects
KW  - fast
N1  - Originally published: London: Little, Brown, 2000. Published in 2001 by Abacus; reprinted 2009; P.B; P.B; Includes bibliographical references and index
N2  - In this book, Malcolm Gladwell explains and analyses the tipping point, that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire
ER  -