TY  - BOOK
AU  - Posner,Harriet
TI  - Marketing fashion: strategy, branding and promotion 
SN  - 9781780675664
AV  - HD9940.A2 P676 2019
PY  - 2018///, cop. 2015
CY  - London
PB  - Laurence King
KW  - Moda
KW  - Trženje
KW  - Fashion merchandising
KW  - Clothing trade
KW  - Branding (Marketing)
KW  - Advertising
KW  - Fashion
KW  - trženje
KW  - poslovno komuniciranje
KW  - tekstilna industrija
KW  - blagovne znamke
KW  - strategija
KW  - promocija
KW  - elektronsko trženje
KW  - marketing
KW  - business communication
KW  - textile industry
KW  - brands
KW  - strategy
KW  - promotion
KW  - electronic marketing
N1  - Bibliografija: str. 225-226; Kazalo
ER  -