TY  - BOOK
AU  - Cabrera,Marga
AU  - Lloret Romero,Nuria
ED  - IGI Global,
TI  - Digital tools for academic branding and self-promotion
T2  - Advances in educational marketing, administration, and leadership
SN  - 1522509186
AV  - LB1778 .D53 2017e
U1  - 378.1/2 23
PY  - 2017///]
CY  - Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA)
PB  - IGI Global
KW  - Branding (Marketing)
KW  - College teachers
KW  - Blogs
KW  - Professional relationships
KW  - Digital communications
KW  - Reputation
KW  - Réputation
KW  - Stratégie de marque
KW  - Transmission numérique
KW  - branding
KW  - EDUCATION / Higher
KW  - Bibliometric indicators
KW  - Brand journalism
KW  - Geomarketing
KW  - Interpersonal communication
KW  - Micro-blogging
KW  - Netnography
KW  - Social media
KW  - Virtual communities
KW  - Electronic books
N1  - P.B; Includes bibliographical references and index; New tools for online academic dissemination: let the world know your best / Margarita Cabrera Mendez, Nuria Lloret-Romero, Rebeca Díez-Somavilla -- We the new media: the disruption of social media in interpersonal and collective communication / Miguel del Fresno -- Building academic branding: the digital branding as academic footprint / Ruth Matovelle Villamar -- Flow my bits, the professor screened: netnography, academic micro-celebrity, and personal branding / Robert V. Kozinets -- Social media as a tool, and tools offered by social media, to teachers and researchers: personal or professional use? / Jose-Luis Poza-Lujan, Ángeles Calduch-Losa -- Academic community manager: manager of the academic community / Ariana Daniela Del Pino Espinoza -- Brand journalism and personal branding in academia / Hada M. Sánchez Gonzales -- Utilising content marketing metrics and social networks for academic visibility: content marketing for academic impact / Mark Anthony Camilleri -- From universities to private companies: a measurable route of LinkedIn users / Enrique Orduna-Malea, Cristina I. Font, José-Antonio Ontalba-Ruipérez -- Good practices for universities on Twitter / Susana Herrera Damas -- The use of geomarketing to promote personal branding: make your mark as a teacher in the territory of internet / Gersón Beltrán López -- Audiobranding and its importance to your personal brand: new ways to communicate our messages through sound / Raúl Terol
N2  - "This book is a reference source for the latest research on the interrelationship between digital branding and academic reputation, showcasing relevant digital platforms and techniques"--Provided by publisher
UR  - http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1410022
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UR  - http://proquest.safaribooksonline.com/?fpi=9781522509172
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UR  - http://mutex.gmu.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1410022
UR  - http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0917-2
ER  -