Digital tools for academic branding and self-promotion / 
Marga Cabrera and Nuria Lloret, editors. 
 - 1 online resource (PDFs (253 pages) :) :  illustrations. 
 - Advances in educational marketing, administration, and leadership .
 - Advances in educational marketing, administration, and leadership (AEMAL) book series. .
<br/><br/>P.B 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>New tools for online academic dissemination: let the world know your best / Margarita Cabrera Mendez, Nuria Lloret-Romero, Rebeca Díez-Somavilla -- We the new media: the disruption of social media in interpersonal and collective communication / Miguel del Fresno -- Building academic branding: the digital branding as academic footprint / Ruth Matovelle Villamar -- Flow my bits, the professor screened: netnography, academic micro-celebrity, and personal branding / Robert V. Kozinets -- Social media as a tool, and tools offered by social media, to teachers and researchers: personal or professional use? / Jose-Luis Poza-Lujan, Ángeles Calduch-Losa -- Academic community manager: manager of the academic community / Ariana Daniela Del Pino Espinoza -- Brand journalism and personal branding in academia / Hada M. Sánchez Gonzales -- Utilising content marketing metrics and social networks for academic visibility: content marketing for academic impact / Mark Anthony Camilleri -- From universities to private companies: a measurable route of LinkedIn users / Enrique Orduna-Malea, Cristina I. Font, José-Antonio Ontalba-Ruipérez -- Good practices for universities on Twitter / Susana Herrera Damas -- The use of geomarketing to promote personal branding: make your mark as a teacher in the territory of internet / Gersón Beltrán López -- Audiobranding and its importance to your personal brand: new ways to communicate our messages through sound / Raúl Terol. 
<br/><br/> "This book is a reference source for the latest research on the interrelationship between digital branding and academic reputation, showcasing relevant digital platforms and techniques"--Provided by publisher. 
<br/><br/><label>ISBN: </label>1522509186 9781522509189 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>College teachers--Blogs.<br/>College teachers--Professional relationships.<br/>Digital communications.<br/>Reputation.<br/>Réputation.<br/>Stratégie de marque.<br/>Transmission numérique.<br/>Branding (Marketing)<br/>branding.<br/>College teachers.<br/>Digital communications.<br/>EDUCATION / Higher<br/>Reputation.
<br/><br/><label>Subjects--Index Terms: </label>Bibliometric indicators Brand journalism Geomarketing Interpersonal communication Micro-blogging Netnography Social media Virtual communities 
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.<br/>Electronic books.<br/>Blogs.
<br/><br/><label>LC Class. No.: </label>LB1778  / .D53 2017e 
<br/><br/><label>Dewey Class. No.: </label>378.1/2