TY  - BOOK
AU  - Kennedy,Dan S.
TI  - The ultimate marketing plan: target your audience! get out your message! build your brand! 
SN  - 1440511845
AV  - HF5415.1 .K37 2011
U1  - 658.8/02 22
PY  - 2011///
CY  - Avon, Mass.
PB  - Adams Business
KW  - Direct marketing
KW  - United States
KW  - Marketing
KW  - Sales promotion
KW  - Marketing direct
KW  - États-Unis
KW  - Ventes
KW  - Promotion
N1  - P.B; Includes bibliographical references and index; Ultimate marketing plan success factor #1: Right message --; Ultimate marketing plan success factor #2: Presentation --; Ultimate marketing plan success factor #3: Targets --; Ultimate marketing plan success factor #4: Proof --; Ultimate marketing plan success factor #5: Perception --; Ultimate marketing plan success factor #6: Heat --; Ultimate marketing plan success factor #7: Action --; Ultimate marketing plan success factor #8: Equity --; Ultimate marketing plan success factor #9: Customer multiplication --; Ultimate marketing plan success factor #10: Creating short-term sales surges --; Ultimate marketing plan success factor #11: Profitably using marketing technologies and online/internet marketing media --; Bonus Chapters --; #1; Making an ordinary business unique --; #2; The power of premiumization --; Appendix A; Ultimate marketing sins --; Appendix B; Ultimate marketing secret weapons
N2  - As the market place changes under the impact of the rapid transformation of information and the Internet, marketing plans are more important than ever. This title explains how to integrate social media, contacts and membership, and other tools into a complete plan that strengthens your customer base without breaking your budget
ER  -