TY  - BOOK
AU  - Flom,Jonathan
TI  - Act like it's your business: branding and marketing strategies for actors 
SN  - 0810891603
AV  - PN2055 F56 2013
U1  - 792.02/8/023 23
PY  - 2013///
CY  - Lanham
PB  - The Scarecrow Press, Incorporated
KW  - Acting
KW  - Vocational guidance
KW  - PERFORMING ARTS
KW  - Acting & Auditioning
KW  - Electronic books
N1  - P.B; Includes bibliographical references (page 241) and index; Act I: Preparing for your career: What is in your control? Scene 1: Begin with goals -- Scene 2: What is branding? -- Scene 3: How does an actor begin to craft a brand? -- Scene 4: You have a brand; now what do you do with it? -- Scene 5: The six 'be's" -- Entr'acte. Act II: Putting it into practice. Scene 1: General audition technique -- Scene 2: Agents and casting directors -- Scene 3: Equity versus non-equity -- Scene 4: Contracts and taking/ turning down work -- Scene 5: Networking -- Scene 6: The cities project -- Bows
N2  - In Act Like It's Your Business: Branding and Marketing Strategies for Actors, Jonathan Flom helps actors and others in the arts understand the power of branding. This guide walks the reader through the process of creating a personal brand for his or her small business and then marketing that brand and broadcasting it through every step of the process-from choosing clothing, arranging headshots, and designing resumes to selecting a repertoire, building a website
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UR  - https://hdl.loc.gov/loc.gdc/cip.2021676500
ER  -