TY  - BOOK
AU  - Klein,Naomi
TI  - No logo: no space, no choice, no jobs 
SN  - 000734077X
AV  - HD2755.5 K54 2010
U1  - 338.88 22
PY  - 2010///
CY  - London
PB  - Fourth Estate
KW  - Brand name products
KW  - Public opinion
KW  - Branding (Marketing)
KW  - Social aspects
KW  - International business enterprises
KW  - Political aspects
KW  - Generationskonflikter
KW  - Konsumtion
KW  - sociala aspekter
KW  - Multinationella företag
KW  - politiska aspekter
KW  - Proteströrelser
KW  - Varumärken
N1  - Previous edition: London: Flamingo, 2000; P.B; Includes bibliographical references and index; No logo at ten -- Introduction: a web of brands -- New branded world -- The brand expands: how the logo grabbed center stage -- Alt.Everything: the youth market and the marketing of cool -- The branding of learning: ads in schools and universities -- Patriarchy gets funky: the triumph of identity marketing -- No choice: Brand bombing: franchises in the age of the superbrand -- Mergers and synergy: the creation of commercial utopias -- Corporate censorship: barricading the branded village -- No jobs: The discarded factory: degraded production in the age of the superbrand -- Threats and temps: from working for nothing to "free agent nation" -- Breeding disloyalty: what goes around, comes around -- No logo: Culture jamming: ads under attack -- Reclaim the streets -- Bad mood rising: the new anti-corporate activism -- The brand boomerang: the tactics of brand-based campaigns -- A tale of three logos: the swoosh, the shell and the arches -- Local foreign policy: students and communities join the fray -- Beyond the brand: the limits of brand-based politics -- Consumerism versus citizenship: the fight for the global common -- Two years on the street: moving through the symbols
N2  - Writer and journalist Naomi Klein describes the growing resistance to the multinational ethos, a world in which all that is alternative is sold and where innovation is adopted by faceless corporations as a marketing tool
ER  -